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Design-en-place : processo de design e processo criativo na alta cozinha
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Resumo(s)
Pode um modelo de processo de design descrever e explicar o processo criativo da alta cozinha? Esta questão orientou uma investigação, de carácter exploratório e base empírica, onde se observa a relação entre os processos criativos do design e da gastronomia e se verifica a aplicação de um modelo de processo de design de referência à criatividade na alta cozinha. Utilizando uma metodologia fenomenológica procedeu-se ao mapeamento do processo criativo desenvolvido por cinco chefs detentores de estrelas Michellin, do qual resultaram trinta e nove temas emergentes. A introdução de uma ferramenta de validação externa permitiu organizar os temas em categorias e, posteriormente, agrupá-las em quatro dimensões: conhecimento, conceito, materialização e avaliação. As dimensões reveladas mostraram-se substantivamente coincidentes com as fases do modelo de processo de design adoptado – descobrir, definir, desenvolver e implementar –, o que sugere a justeza do pressuposto teórico inicial. Os resultados do estudo mostram que o processo de criação praticado pelos chefs é de facto similar ao desenvolvido pelos designers, no sentido em que exibe a mesma sequência iterativa de etapas criativas: recolha de informação; síntese definidora do conceito; desenvolvimento e materialização; implementação e avaliação. Ao explanar o processo criativo na alta cozinha a partir do paradigma do design, o modelo teórico que resulta deste estudo permite conceptualizar e analisar a praxis na alta cozinha, abre novas possibilidades ao entendimento dos processos criativos dos chefs e contribui para suportar a tese de que o exercício da criatividade se produz de forma relativamente idêntica em outras áreas de natureza projectual.
Can a design process model describe and explain the creative process in haute cuisine? This question guided an exploratory investigation which observes empirically the relationship between the creative processes of design and gastronomy and confirms the adequacy of a design process model of reference to haute cuisine’s creativity.A phenomenological methodology was undertaken to map the creative processes of five chefs, all Michelin star holders, which resulted in thirty-nine emerging themes. The introduction of an external validation tool made it possible to organize the themes into categories and subsequently group them into four dimensions: knowledge, concept, realization and evaluation. The dimensions revealed proved substantially coincident with the phases of the design process model - discover, define, develop and deliver - which suggests the accuracy of the initial theoretical assumption. The results of the study show that the creation process performed by chefs is similar to that developed by designers, as it exhibits the same sequence of iterative creative steps: gathering of information; concept definition; development and materialization; implementation and evaluation. By explaining the creative process in haute cuisine from the paradigm of design, the theoretical model that results from this study allows for the conceptualization and analysis of haute cuisine’s praxis, opens new possibilities for the understanding of the chef’s creative processes and helps support the thesis that creativity processes don’t differ significantly amongst design-based practices.
Can a design process model describe and explain the creative process in haute cuisine? This question guided an exploratory investigation which observes empirically the relationship between the creative processes of design and gastronomy and confirms the adequacy of a design process model of reference to haute cuisine’s creativity.A phenomenological methodology was undertaken to map the creative processes of five chefs, all Michelin star holders, which resulted in thirty-nine emerging themes. The introduction of an external validation tool made it possible to organize the themes into categories and subsequently group them into four dimensions: knowledge, concept, realization and evaluation. The dimensions revealed proved substantially coincident with the phases of the design process model - discover, define, develop and deliver - which suggests the accuracy of the initial theoretical assumption. The results of the study show that the creation process performed by chefs is similar to that developed by designers, as it exhibits the same sequence of iterative creative steps: gathering of information; concept definition; development and materialization; implementation and evaluation. By explaining the creative process in haute cuisine from the paradigm of design, the theoretical model that results from this study allows for the conceptualization and analysis of haute cuisine’s praxis, opens new possibilities for the understanding of the chef’s creative processes and helps support the thesis that creativity processes don’t differ significantly amongst design-based practices.
Descrição
Tese de doutoramento, Belas-Artes (Design de Comunicação), Universidade de Lisboa, Faculdade de Belas-Artes, 2015
Palavras-chave
Teses de doutoramento - 2015 Criatividade Modelos Design de comunicação Design Gastronomia