Tentativa, experimentação, risco e erro: a crise da imagem e as suas implicações no Design de Comunicação

Costa, Duarte Carvalho Graça Ferreira da

Publication

Tentativa, experimentação, risco e erro: a crise da imagem e as suas implicações no Design de Comunicação

2025-01-30Master thesis

datacite.subject.fos	Humanidades::Artes	pt_PT
dc.contributor.advisor	Gonçalves, Sandra Sofia Figueiredo
dc.contributor.author	Costa, Duarte Carvalho Graça Ferreira da
dc.date.accessioned	2025-04-01T09:43:17Z
dc.date.available	2025-04-01T09:43:17Z
dc.date.issued	2025-01-30
dc.description.abstract	Test, trial, risk and failure: The image crisis and its implications in Communication Design aims to contribute to the exploration of the current circumstances in which the image resides, in an attempt to understand the influence of the image crisis on design practices. It thus aims to be a contribution to the theoretical and practical exploration of the converging relationships between Communication Design and image. The image is the preferential object of analysis and exploration in this dissertation, not only because we are trying to understand the functional unemployment attributed to it, but also because we are praising and favouring its use in tasks that used to be ontological to design. It reflects on the academic practices of the degree in Communication Design at the Faculty of Fine Arts of the University of Lisbon between 2019 and 2024, whose conclusions are reflected in the foundations of the dissertation project which, in turn, contributes to the structuring of the writing component, justifying an investigation centred on design practice as a process. It was therefore decided to apply an interpolated method that works through resonance and interdependence between writing and practice. It introduces perspectives that situate the image in a time when the classical means of representation gave it a testimony that was considered authentic and real. This scenario paves the way for the transformation of the image, which becomes an object that is reproduced incessantly via photographic and film cameras. The impact of these means of reproduction on images is addressed, namely because their uniqueness is destroyed and their meaning becomes vulnerable and receptive to new contexts. Relating these conditions to the chronological line of the image's evolution, the study culminates in the present day, analysing the contemporary rubrics in which the image is inserted, alluding to the digitalisation processes that make its manipulation possible, as well as its synthetic creation. Test, trial, risk and failure: Praising the image in Communication Design, the project of this research, is made up of three printed fascicles and is constituted as a benchmarking exercise for exploring and analysing the conclusions of each theoretical chapter. Each issue presents a visual essay that shows how the image, like the verb that has taken its place in design functions, also communicates a thought and has a multitude of readings, depending on the way of seeing	pt_PT
dc.identifier.tid	203863615	pt_PT
dc.identifier.uri	http://hdl.handle.net/10400.5/99870
dc.language.iso	por	pt_PT
dc.subject	Design de comunicação	pt_PT
dc.subject	Imagem	pt_PT
dc.subject	Reprodução contemporânea	pt_PT
dc.subject	Cultura Digital	pt_PT
dc.subject	Ensaio visual	pt_PT
dc.title	Tentativa, experimentação, risco e erro: a crise da imagem e as suas implicações no Design de Comunicação	pt_PT
dc.type	master thesis
dspace.entity.type	Publication
rcaap.rights	openAccess	pt_PT
rcaap.type	masterThesis	pt_PT
thesis.degree.name	Dissertação de Mestrado em Design de Comunicação, Universidade de Lisboa, Faculdade de Belas Artes, 2024	pt_PT