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Relatório de estágio realizado no Ginásio Winjoy Fitness Health: retenção de clientes
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Resumo(s)
O presente relatório, contempla a descrição do projeto de estágio desenvolvido no ginásio Winjoy Fitness Health, com vista à obtenção do Grau de Mestre em Gestão do Desporto.
A principal tarefa, ocorreu na área da retenção de clientes. Num mercado cada vez mais competitivo, com consumidores cada vez mais exigentes, é fundamental que as empresas consigam manter um relacionamento duradouro com os seus clientes, e para tal é importante a retenção e fidelização dos clientes através de programas de fidelização que se assumem como uma das principais ferramentas de retenção. O trabalho realizado nesta área foi bastante positivo no que diz respeito a compreender as opiniões dos clientes e as razões que os levam ao abandono, foi ainda fundamental para garantir que os mesmos mantenham uma boa relação com o clube. Estes são aspetos indispensáveis para contribuir para uma boa relação cliente-organização.
The present report, beholds a description of the internship project developed at the Winjoy Fitness Health gym, with the aim of acquiring the Master's degree in Sports Management. The main task, was in the area of customer retention. In a more competitive market, with increasingly demanding costumers, it's necessary that companies can keep a good long-term relationship with their customers. In order to achieve that, it's important to ensure retention and fidelization of them trough Loyalty programs, which represents one of the main tools of customer retention. The work developed in this area was quite positive to regard and understand the costumer’s opinions and reasons that lead them to leave. It was also a fundamental tool to contribute to the good relation between the costumers and the club. These, are indispensable aspects for the maintence of a good Costumer-Organization relation.
The present report, beholds a description of the internship project developed at the Winjoy Fitness Health gym, with the aim of acquiring the Master's degree in Sports Management. The main task, was in the area of customer retention. In a more competitive market, with increasingly demanding costumers, it's necessary that companies can keep a good long-term relationship with their customers. In order to achieve that, it's important to ensure retention and fidelization of them trough Loyalty programs, which represents one of the main tools of customer retention. The work developed in this area was quite positive to regard and understand the costumer’s opinions and reasons that lead them to leave. It was also a fundamental tool to contribute to the good relation between the costumers and the club. These, are indispensable aspects for the maintence of a good Costumer-Organization relation.
Descrição
Palavras-chave
Clientes Fidelização Fitness Gestão Gestão do Desporto Ginásio Organização Satisfação Retenção Winjoy Customers Fitness Loyalty Management Organization Retention Satisfaction Sport Sports Management Winjoy