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Plano de negócios da Real State
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Este trabalho final de Mestrado consiste na criação de um plano de negócios para uma aplicação destinada ao mercado de arrendamento imobiliário – A Real State. Para a elaboração do documento foram utilizadas variadas fontes de pesquisa e realizados dois inquéritos (um a arrendatários e outro a senhorios) para estudar o mercado e criar o plano de Marketing. Para além da recetividade obtida no estudo realizado, o foco é o mercado internacional, o que acaba por potenciar o desenvolvimento e resultados da empresa.
O plano financeiro criado, permitiu perceber que apesar da necessidade de injetar um elevado número de capital, o fim do exercício permite recompensar os investimentos realizados.
A metodologia encontrada para a elaboração do plano de negócios foi a junção entre a proposta de Bragã, Diaconescu e Aftanaila, (2013) e a criada pela Deloitte e Touche, (2003).
This Final Master's Degree work consists on creating a business plan for an application aimed at the real estate rental market - The Real State. A variety of research sources were used to produce the document and two surveys were carried out (one to tenants and the other to landlords) to study the market and create the marketing plan. In addition to the receptiveness obtained in the study carried out, the focus is on the international market, which ends up boosting the company's development and results. The financial plan created made it possible to see that despite the need to inject a large amount of capital, the end of the financial year will reward the investments made. The methodology used to draw up the business plan was a combination of the proposal by Bragã, Diaconescu and aftanaila, (2013) and that created by Deloitte and Touche, (2003).
This Final Master's Degree work consists on creating a business plan for an application aimed at the real estate rental market - The Real State. A variety of research sources were used to produce the document and two surveys were carried out (one to tenants and the other to landlords) to study the market and create the marketing plan. In addition to the receptiveness obtained in the study carried out, the focus is on the international market, which ends up boosting the company's development and results. The financial plan created made it possible to see that despite the need to inject a large amount of capital, the end of the financial year will reward the investments made. The methodology used to draw up the business plan was a combination of the proposal by Bragã, Diaconescu and aftanaila, (2013) and that created by Deloitte and Touche, (2003).
Descrição
Mestrado Bolonha em Ciências Empresariais
Palavras-chave
Plano de Negócios Imobiliário Arrendamento Tecnologia Business Plan Real Estate Leasing Technology
Contexto Educativo
Citação
Antunes, Tiago Miguel da Cruz (2023). “Plano de negócios da Real State”. Dissertação de Mestrado. Universidade de Lisboa. Instituto Superior de Economia e Gestão
Editora
Instituto Superior de Economia e Gestão