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Design editorial e tempo
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A agenda impressa é um objeto editorial que teve origem na necessidade de planificação e organização do ser humano. Com a acumulação de tarefas e datas que não podem ficar esquecidas, este objeto veio contribuir como auxiliar de memória. O aumento da qualidade de vida, no início do século XX, fez com que o Homem se tivesse tornado cada vez mais ambicioso e com sede de prosperar na vida profissional, pelo que a agenda impressa permitiu aumentar a produtividade, oferecendo ferramentas para elaborar planos diários, semanais e mensais. Neste contexto, ao longo dos anos, diversas agendas foram sendo criadas com diferenças não só na sua forma, como na sua estrutura gráfica, como também em temáticas específicas que foram abordando. A agenda deixou de ser simplesmente um auxiliar de memória para passar a possuir outras funções. Deste modo, consideramos importante perceber como podemos potenciar este objeto, a partir do envolvimento do design editorial e do foco no bem-estar do seu utilizador.
A presente investigação tem como tipologia um projeto final de mestrado e como principal objetivo compreender a evolução da agenda impressa e o papel que o design editorial desempenha neste objeto, tal como explorar o potencial da disciplina no desenvolvimento de um projeto que transforme a agenda numa nova versão que ajude o utilizador a compreender melhor os seus objetivos e desejos pessoais. Para o seu desenvolvimento, foi necessário recorrer a uma metodologia mista – não intervencionista e intervencionista de base qualitativa. Com o desenvolvimento desta investigação pretendeu-se demonstrar que, através do enquadramento histórico e da análise de casos de estudo, será possível estabelecer uma base que auxilie no desenvolvimento de uma agenda que promova e contribua para a gestão de tempo e para a definição de objetivos futuros.
The physical planner is an editorial object that originated from the human need for planning and organization. With an accumulation of tasks and dates that cannot be forgotten, this object came to contribute, serving as a memory aid. The increase in quality of life at the beginning of the 20th century meant that Man became increasingly ambitious and thirsty to prosper in his professional life, so the physical diary made it possible to increase productivity, offering tools to create daily, weekly, and monthly plans. In this context, over the years, several diaries have been created with differences not only in their form, and graphic structure but also in specific themes. The diary is no longer simply a memory aid but has other functions. Therefore, we consider it important to understand how we can enhance this object, through the involvement of graphic design and a focus on the well-being of its user. The present investigation will have as its typology a final master’s project and its main objective is to understand the evolution of the printed diary, the role that editorial design plays in this object and to explore the potential of the discipline in the development of a project that transforms it into a new version that helps the user better understand their personal goals and desires. For its development, it was necessary to use a mixed methodology – non-interventionist and qualitative-based interventionist. With the development of this research, we intend to demonstrate that, through the historical framework and analysis of case studies, it was possible to establish a basis that assists in the development of an agenda that promotes and contributes to time management and the definition of future goals.
The physical planner is an editorial object that originated from the human need for planning and organization. With an accumulation of tasks and dates that cannot be forgotten, this object came to contribute, serving as a memory aid. The increase in quality of life at the beginning of the 20th century meant that Man became increasingly ambitious and thirsty to prosper in his professional life, so the physical diary made it possible to increase productivity, offering tools to create daily, weekly, and monthly plans. In this context, over the years, several diaries have been created with differences not only in their form, and graphic structure but also in specific themes. The diary is no longer simply a memory aid but has other functions. Therefore, we consider it important to understand how we can enhance this object, through the involvement of graphic design and a focus on the well-being of its user. The present investigation will have as its typology a final master’s project and its main objective is to understand the evolution of the printed diary, the role that editorial design plays in this object and to explore the potential of the discipline in the development of a project that transforms it into a new version that helps the user better understand their personal goals and desires. For its development, it was necessary to use a mixed methodology – non-interventionist and qualitative-based interventionist. With the development of this research, we intend to demonstrate that, through the historical framework and analysis of case studies, it was possible to establish a basis that assists in the development of an agenda that promotes and contributes to time management and the definition of future goals.
Descrição
Palavras-chave
design editorial agenda impressa agenda planificação temporal gestão de tarefas editorial design printed planner planner time planning task management
Contexto Educativo
Citação
Editora
Faculdade Arquitetura, Universidade Lisboa