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Design de comunicação como ferramenta de compreensão espacial : uma proposta arquigráfica para o edifício da FBAUL
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The present dissertation intends to approach the intersection between typography and architecture, more specifically the insertion of a signage system in the historical building of the Faculty of Fine Arts of the University of Lisbon (FBAUL). As part of the strategy, we’ll approach concepts related to information design such as archigraphy, wayfinding design and environmental graphic design (EGD) as well as design references that approximates architecture and graphic design, from the 20th century to the present day, as a way of creating a repertoire of good references. We conducted an analysis of the FBAUL building, both in its historical component and in the points of interest that we aim to insert the proposal for a signage system. It is also intended to understand the characteristics of the Faculty’s visual identity, based on a specific typeface. Typography is an area of human production that reflects identity in the specificity of a temporal, geographical, cultural or social context. With this in mind, the typographic presence is understood as one of the most important elements in the construction of identity. Whether it’s a text, poster, object of design and even in the built environment, this identity can be reflected in a building or in the city itself. This study has its focus in the context of the architecture, being proposed the analysis about typography and its relation with the physical space where it is inserted, to later materialize this reflection in the form of a signage project for the FBAUL building. The aim of this research is to understand the complexity of information and typography as a three-dimensional object integrated into a historical building with a consolidated program and space occupation through a practical project
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Design de comunicação Arquigrafia Arquitectura Património Wayfinding