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Orientador(es)
Resumo(s)
The focus of this article is on how different parties use its party newspapers as instruments of political communication,
in the current political context, particularly in Portuguese press. As is to be expected, the newspapers reproduce the
party’s vision and help disseminate their leaders’ political ideals and proposals. There are, however, significant differences
in the history and format of each publication, in terms of the way the political message is put across and the scope of the
subjects addressed. This article is based on a content analysis technique, through a categorical qualitative and quantitative
systematization. The expected results are centered on the discussion about the communication strategies of ideologically
different party newspapers which are visible in front pages. Moreover, this study is expected to contribute to the discussion
about personalization in politics, focusing and considering in particular party newspapers. This is a subject that has been
scarcely investigated in communication studies and in political science, despite the presence and ideological place of party
newspapers in the past and at present. The aim of this article is to make a contribution toward demonstrating and boosting
the interest of this important support to party life and politics.
Descrição
Palavras-chave
Party newspapers, political parties, party communication
Contexto Educativo
Citação
Espírito Santo, P., & Costa, B. (2016). Party Newspapers Perspectives and Choices: A Comparative Content Analysis View. SAGE Open, 6(2). https://doi.org/10.1177/2158244016640859
