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Business to consumer : e-commerce best practice Amazon
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Autores
Orientador(es)
Resumo(s)
The e-commerce market has become increasingly important in recent years.
Covid-19 in particular has accelerated this once again, as even everyday items have
now been purchased more frequently via e-commerce. There are many large ecommerce retailers in the world. But these differ from country to country. Except
Amazon. Amazon is one of the largest companies in the world and is by far the
largest e-commerce retailer in Europe. One of Amazon's guarantees of success is
its prices and deal events.
The report is based on an internship at Amazon EU Sarl. The internship was
completed in the retail area of Amazon EU Sarl, as Customer Success Manager.
Here the main tasks were to support the vendors in the cooperation with Amazon.
The report is based on a literature review, which deals with e-commerce in
general and also takes a closer look at deal strategies, perceived risks and
consumer profiles. Subsequently, the company Amazon is introduced, and the
main tasks and projects of the internship are presented. With these collected
experiences the underlying theory could be compared with the Amazon strategy
in parts. Here it became clear that Amazon does not exceed the critical discount
limit and thus offers attractive deals to the customer. In addition, it became clear
that by providing a lot of information, through customer reviews and cooperation
with large payment intermediaries, the perceived risks that can occur when
shopping online are counteracted as far as possible.
Descrição
Mestrado Bolonha em Management
Palavras-chave
E-Commerce Discount Deal Perceived Risks
Contexto Educativo
Citação
Ballouza, Maurice (2023). “Business to consumer : e-commerce best practice Amazon”. Dissertação de Mestrado. Universidade de Lisboa. Instituto Superior de Economia e Gestão
Editora
Instituto Superior de Economia e Gestão