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Plano de negócios DONU
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Com um crescimento de 45% no número de animais de estimação em Portugal, entre 2012 e 2015, e com os portugueses otimistas face ao desenvolvimento da economia nacional, é expectável que o setor da Medicina Veterinária tenha um bom comportamento nos próximos anos.
Para aproveitar esta oportunidade pretende-se criar uma plataforma digital, DONU, que irá ajudar e facilitar a vida dos donos de animais de estimação, assim como das CAMV para a prospeção de novos clientes. Fisicamente, é uma plataforma digital de revenda completamente dedicada a serviços e produtos médico-veterinários.
Neste sentido, este trabalho de projeto é um Plano de Negócios, efetuado segundo a metodologia de Harvard, que num cenário “realista”, ou seja, atingindo 1 por mil de quota de mercado nacional, pretende atingir um Volume de Vendas de 116 407 € em 2019. As previsões apresentadas permitem concluir da viabilidade económico-financeira do projeto, com um Pay Back Period de 2 anos, um Valor Atualizado Liquido (VAL) na ótica do investidor de 197 621 euros, e um ROI em 2024, na ordem dos 27%.
With a growth of 45% in the number of pets in Portugal between 2012 and 2015, and with the Portuguese optimistic view about the development of the national economy, it is expected that the Veterinary Medicine sector will have a great performance in the upcoming years. To take advantage of this opportunity there was created an idea for a digital platform named DONU that will help and facilitate the life of pet owners, as well as of CAMV (veterinary medical centers) for prospect of new customers. Physically, it is a digital resale platform completely dedicated to veterinary services and products. This work project is a Business Plan, carried out according to the Harvard methodology, which in a "realistic" scenario, reaching 1 per thousand of national market share, intends to reach a Sales Volume of 116 407 € in 2019. The forecasts presented allow the conclusion of the economic and financial viability of the project, with a Pay Back Period of 2 years, a Net Present Value (NPV) for the investor of 197 621 euros, and an ROI in 2024, in the order of 27%.
With a growth of 45% in the number of pets in Portugal between 2012 and 2015, and with the Portuguese optimistic view about the development of the national economy, it is expected that the Veterinary Medicine sector will have a great performance in the upcoming years. To take advantage of this opportunity there was created an idea for a digital platform named DONU that will help and facilitate the life of pet owners, as well as of CAMV (veterinary medical centers) for prospect of new customers. Physically, it is a digital resale platform completely dedicated to veterinary services and products. This work project is a Business Plan, carried out according to the Harvard methodology, which in a "realistic" scenario, reaching 1 per thousand of national market share, intends to reach a Sales Volume of 116 407 € in 2019. The forecasts presented allow the conclusion of the economic and financial viability of the project, with a Pay Back Period of 2 years, a Net Present Value (NPV) for the investor of 197 621 euros, and an ROI in 2024, in the order of 27%.
Descrição
Mestrado em Marketing
Palavras-chave
Plano de Negócios Plano de Marketing Fenómeno do Humanismo Animal Empreendedorismo CAMV Business Plan Marketing Plan Animal Humanism Phenomenon Entrepreneurship
Contexto Educativo
Citação
Costa, Bernardo Vasconcelos da (2018). "Plano de negócios DONU". Dissertação de Mestrado, Universidade de Lisboa. Instituto Superior de Economia e Gestão.
Editora
Instituto Superior de Economia e Gestão