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Mapping sustainable consumption : motivational factors and risk perception in the portuguese FMCG sector
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Resumo(s)
The United Nations emphasize sustainable consumption as one of the Goals for Sustainable Development. The dissertation explores what motivates consumers and what risks they face when purchasing sustainable Fast-moving Consumer Goods, focusing on sustainable fresh fruits and vegetables and sustainable personal hygiene and beauty products. The research discusses the obtained results from 155 valid responses to a survey in the light of previous literature, presenting future research recommendations.
Descrição
Palavras-chave
Consumo sustentável Bens de consumo Percepção do risco Comportamento dos consumidores Sustentabilidade Teses de mestrado - 2024 Sustainable consumption Consumer goods Risk perception Consumer behavior Sustainability