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Plano de negócios para a expansão da lavandaria Magic Bubbles
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Este trabalho final de mestrado consiste no desenvolvimento de um plano de negócios para estudar a viabilidade expansão de uma empresa já existente do setor da lavandaria e tinturaria, concretamente uma lavandaria Self-service, para uma localidade diferente dentro do mesmo concelho de Almada. De acordo com Bird e Jelinek (1988), ambientes dinâmicos provocam falhas e incerteza na obtenção de informação, assim a capacidade de desenvolver planos de negócio fiáveis poderá ser questionável. Deste modo, este trabalho propõe que a realização de um plano de negócios neste setor deverá ser desenvolvido com base numa estratégia empresarial que vise em primeiro lugar garantir a viabilidade da empresa preparando a empresa para uma segunda fase de inovação estratégica onde se espera um ambiente concorrencial intenso de acordo com Reeves et al. (2015). A expansão da empresa terá lugar através da implementação de uma nova loja na Charneca de Caparica, através de um inovador serviço de lavagem, desenhado pela própria empresa, um eficiente serviço de secagem e um serviço extra de engomadaria, visando num futuro próximo oferecer uma série de inovações tecnológicas e de serviços. A metodologia selecionada para elaborar o plano de negócios foi a de Harvard (2007). Foram utilizadas informações baseadas nas envolventes contextuais e concorrenciais externas, networking, análise de concorrência e recolha de dados primários, mediante a realização de um questionário e dados secundários essenciais para a elaboração do plano de negócios. Plano financeiro desenvolvido para analisar a viabilidade do projeto obteve resultados positivos denotando que o projeto é viável.
This final master's work consists of the development of a business plan to study the feasibility of expanding an existing company in the laundry and dry sector, namely a self-service laundry, to a different location within the same municipality of Almada. According to Bird and Jelinek (1988), dynamic environments cause failures and uncertainty in obtaining information, so the ability to develop reliable business plans may be questionable. Thus, this work proposes that the execution of a business plan in this sector should be developed based on a business strategy that aims first to ensure the company's viability by preparing the company for a second phase of strategic innovation where an highly competitive environment is expected according to Reeves et al. (2015). The expansion of the company will take place through the implementation of a new store in Charneca de Caparica, through an innovative washing service, designed by the company itself, an efficient drying service and an extra ironing service, aiming in the near future to offer a series of technological and service innovations. The methodology selected to make the business plan was the Harvard (2007) methodology. Information used was based on external contextual and competitive surrounding, networking, competitors analysis and on primary data collection, by conducting a questionnaire, and secondary data essential to the preparation of the business plan. Financial plan developed to analyze the viability of the project obtained positive results denoting that the project is feasible.
This final master's work consists of the development of a business plan to study the feasibility of expanding an existing company in the laundry and dry sector, namely a self-service laundry, to a different location within the same municipality of Almada. According to Bird and Jelinek (1988), dynamic environments cause failures and uncertainty in obtaining information, so the ability to develop reliable business plans may be questionable. Thus, this work proposes that the execution of a business plan in this sector should be developed based on a business strategy that aims first to ensure the company's viability by preparing the company for a second phase of strategic innovation where an highly competitive environment is expected according to Reeves et al. (2015). The expansion of the company will take place through the implementation of a new store in Charneca de Caparica, through an innovative washing service, designed by the company itself, an efficient drying service and an extra ironing service, aiming in the near future to offer a series of technological and service innovations. The methodology selected to make the business plan was the Harvard (2007) methodology. Information used was based on external contextual and competitive surrounding, networking, competitors analysis and on primary data collection, by conducting a questionnaire, and secondary data essential to the preparation of the business plan. Financial plan developed to analyze the viability of the project obtained positive results denoting that the project is feasible.
Descrição
Mestrado em Ciências Empresariais
Palavras-chave
Plano de Negócios Expansão Lavandaria Self-Service Business Plan Expansion Self-Service Laundry
Contexto Educativo
Citação
Brito, Luís Manuel Hipólito (2018). "Plano de negócios para a expansão da lavandaria Magic Bubbles". Dissertação de Mestrado, Universidade de Lisboa. Instituto Superior de Economia e Gestão.
Editora
Instituto Superior de Economia e Gestão