A carregar...
Publicação
Supply chain management na indústria de festivais de música : o caso "Paredes de Coura"
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.47 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
A indústria dos festivais de música tem crescido exponencialmente em Portugal. Considerando o sucesso deste tipo de eventos e o elevado número de relacionamentos empresariais que exigem, torna-se importante entender de que forma práticas aplicadas de gestão poderão explicar esse fenómeno. Assim, o objetivo desta dissertação passa por entender de que forma funcionam esses relacionamentos na organização de um evento de larga escala nesta indústria, para compreender se existe filosofia de cadeia de aprovisionamento, até que ponto é implementada e se é feito voluntária ou espontaneamente.
Para a recolha de dados primários foi realizado um estudo qualitativo, em forma de case study, com amostragem não probabilística por julgamento, composta por três profissionais diretamente ligados à cadeia de produção de um grande evento nacional desta indústria, a quem foram realizadas entrevistas semiestruturadas.
Através do estudo empírico, concluiu-se que não existe supply chain management na produção do evento, ou abertura para tal pela organização. Percebeu-se que esta assume um papel de líder na rede, promovendo o prolongamento dos relacionamentos no tempo e, pontualmente, colaborações sistémicas. Notou-se que a interdependência é encarada negativamente pela organização e apenas existe assinalavelmente no relacionamento com o main sponsor, sendo todos os outros vistos como parcerias facilmente substituíveis. Foi também descoberto que os processos interorganizacionais e interfuncionais são maioritariamente espontâneos e não uma solução estratégica. As vantagens competitivas do evento são tidas pela organização como um produto conjunto de todos os parceiros, embora um aumento do customer value seja apenas considerado proveniente do engenho próprio da produtora.
The music festival industry has been growing exponentially in Portugal. Given the success of these events and the high number of business relationships which they demand, it becomes important to understand how applied management practices can explain the phenomena. Accordingly, the purpose of this thesis is to understand how these relationships work in the production of a large-scale event in this industry, with the aim of understanding if there?s a supply chain philosophy, how it is implemented and if it is done voluntarily or spontaneously. With the objective of collecting primary data a case study was carried out, employing a non-probabilistic sample composed by three intervenients within the chain of production of one successful and long-running event, with whom semi-structured interviews were conducted. Through the empirical study, it was concluded that there is no supply chain management in the production of the studied event, nor openness by the organization for such. The latter assumes a role of leadership in the network, promoting long-term relationships and, occasionally, systemic collaborations. It could be noted that interdependence is regarded negatively by the organization and is only noticeable in the relationship with the main sponsor, all other partnerships are seen as easily replaceable. It was also found that, if existent, interorganizational and interfunctional processes are mostly spontaneous and not a strategic solution. The competitive advantages of the event are considered by the producer as a joint product of all partners, although the increase of the customer value is revendicated as solely their own.
The music festival industry has been growing exponentially in Portugal. Given the success of these events and the high number of business relationships which they demand, it becomes important to understand how applied management practices can explain the phenomena. Accordingly, the purpose of this thesis is to understand how these relationships work in the production of a large-scale event in this industry, with the aim of understanding if there?s a supply chain philosophy, how it is implemented and if it is done voluntarily or spontaneously. With the objective of collecting primary data a case study was carried out, employing a non-probabilistic sample composed by three intervenients within the chain of production of one successful and long-running event, with whom semi-structured interviews were conducted. Through the empirical study, it was concluded that there is no supply chain management in the production of the studied event, nor openness by the organization for such. The latter assumes a role of leadership in the network, promoting long-term relationships and, occasionally, systemic collaborations. It could be noted that interdependence is regarded negatively by the organization and is only noticeable in the relationship with the main sponsor, all other partnerships are seen as easily replaceable. It was also found that, if existent, interorganizational and interfunctional processes are mostly spontaneous and not a strategic solution. The competitive advantages of the event are considered by the producer as a joint product of all partners, although the increase of the customer value is revendicated as solely their own.
Descrição
Mestrado em Marketing
Palavras-chave
Supply chain supply chain orientation supply chain management festivais de música marketing de eventos music festivals event marketing
Contexto Educativo
Citação
Timóteo, Júlio Esteves Dantas (2018). "Supply chain management na indústria de festivais de música : o caso "Paredes de Coura"". Dissertação de Mestrado, Universidade de Lisboa. Instituto Superior de Economia e Gestão.
Editora
Instituto Superior de Economia e Gestão