Publicação
Urban Tourism Marketing
| dc.contributor.author | Mendes, Luís | |
| dc.date.accessioned | 2022-10-03T11:01:09Z | |
| dc.date.available | 2022-10-03T11:01:09Z | |
| dc.date.issued | 2022 | |
| dc.description.abstract | Urban tourism marketing is the systematic and coordinated adaptation of urban tourism policies in the private and public sector to meet the needs of potential tourists as future consumers. Urban tourism marketing aims to create wealth through strategic and coherent balance between supply and demand. It is an important aspect of urban management and planning to facilitate the development of urban tourism by selling the city as a product to tourists and other visitors. Place marketing and city branding are natural extensions of the process of urban planning and management and strategic tourism marketing, requiring public and private authorities to consider the market context and competitive position of the city, especially in terms of tourism and leisure markets. | pt_PT |
| dc.description.version | info:eu-repo/semantics/publishedVersion | pt_PT |
| dc.identifier.citation | Mendes, L. (2022). Urban tourism marketing. In: D. Buhalis. (ed.). Encyclopedia of Tourism Management and Marketing (pp. 654-657). Edward Elgar Publishing. https://doi.org/10.4337/9781800377486 | pt_PT |
| dc.identifier.doi | 10.4337/9781800377486 | pt_PT |
| dc.identifier.isbn | 9781800377479 | |
| dc.identifier.uri | http://hdl.handle.net/10451/54649 | |
| dc.language.iso | eng | pt_PT |
| dc.peerreviewed | yes | pt_PT |
| dc.publisher | Edward Elgar | pt_PT |
| dc.subject | Urban Tourism | pt_PT |
| dc.subject | Marketing | pt_PT |
| dc.title | Urban Tourism Marketing | pt_PT |
| dc.type | book part | |
| dspace.entity.type | Publication | |
| oaire.citation.endPage | 657 | pt_PT |
| oaire.citation.startPage | 654 | pt_PT |
| oaire.citation.title | Encyclopedia of Tourism Management and Marketing | pt_PT |
| person.familyName | Mendes | |
| person.givenName | Luís | |
| person.identifier.ciencia-id | 511B-6F70-B4A3 | |
| person.identifier.orcid | 0000-0001-5281-4207 | |
| rcaap.rights | closedAccess | pt_PT |
| rcaap.type | bookPart | pt_PT |
| relation.isAuthorOfPublication | b9bf5e1e-ad4a-4c8c-8de9-337432a7e6fe | |
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