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Publicação
Urban Tourism Marketing
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Autores
Orientador(es)
Resumo(s)
Urban tourism marketing is the systematic and
coordinated adaptation of urban tourism policies in the private and public sector to meet the
needs of potential tourists as future consumers.
Urban tourism marketing aims to create wealth
through strategic and coherent balance between
supply and demand. It is an important aspect
of urban management and planning to facilitate
the development of urban tourism by selling the
city as a product to tourists and other visitors.
Place marketing and city branding are natural
extensions of the process of urban planning and
management and strategic tourism marketing,
requiring public and private authorities to consider the market context and competitive position of the city, especially in terms of tourism
and leisure markets.
Descrição
Palavras-chave
Urban Tourism Marketing
Contexto Educativo
Citação
Mendes, L. (2022). Urban tourism marketing. In: D. Buhalis. (ed.). Encyclopedia of Tourism Management and Marketing (pp. 654-657). Edward Elgar Publishing. https://doi.org/10.4337/9781800377486
Editora
Edward Elgar