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Expansão de um negócio social : o caso da cooperativa fruta feia na ilha de São Miguel
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Orientador(es)
Resumo(s)
Este trabalho de projeto teve como objetivo a avaliação da viabilidade da
expansão da Cooperativa Fruta Feia para Ponta Delgada, na Ilha de São Miguel,
Região Autónoma dos Açores.
Na revisão de literatura procuraram estabelecer-se os fatores críticos de
sucesso para a criação e sustentabilidade de um negócio social, bem como para
a sua expansão. Perante estes, foi feita uma análise da realidade da Cooperativa
Fruta Feia, verificando o seu impacto económico, ambiental e social, que se
concluiu positivo em todas as vertentes. Considerando os fatores acima
referidos, além da posição da própria Cooperativa face à expansão do seu
negócio, assente na replicação exata do modelo vigente, procedeu-se à análise
da realidade da ilha de São Miguel, procurando conhecer o potencial deste
território para a abertura de eventuais novos pontos de atividade da Fruta Feia.
Assim, concluiu-se que não deverá existir viabilidade para a expansão do
modelo da Fruta Feia, por um lado, pelo reduzido potencial de procura - o que
impediria um número de consumidores suficiente que permitisse a
sustentabilidade do negócio em Ponta Delgada - e por outro, por não se verificar
dimensão ou variedade de produção agrícola que consiga fornecer
semanalmente os cerca de 1750kg de produtos hortofrutícolas que, de outra
forma, acabariam por ser desperdiçados.
De qualquer modo, há, naturalmente, um problema de desperdício de
produtos ainda na fase de produção, em função do seu tamanho ou aspeto, que
importa conhecer mais a fundo e para o qual poderão ser procuradas respostas
através de um modelo pensado para a realidade de uma ilha como é a de São
Miguel. Poderá ser estudado um eventual circuito que lhes atribua valor e, assim,
crie valor para os produtores, o consumidor individual e as entidades públicas,
não governamentais e da economia social da região.
This project aimed to evaluate the viability of expanding the co-op Fruta Feia to the city of Ponta Delgada, situated on São Miguel Island, in the Azores. Through the literature review we tried to establish the critical success factors that allow the creation, sustainability, and expansion of a social business. With this knowledge, an analysis of the Fruta Feia co-op was carried out, assessing its economic, environmental, and social impact, which was found to be positive in all these aspects. With these in mind, as well as knowing how Fruta Feia faces the expansion of its business, through the exact replication of the existing model, an analysis to the reality of the São Miguel Island was made, trying to measure the potential of this territory for opening new branches of Fruta Feia. It was concluded that expanding Fruta Feia’s model should not be viable on one hand, due to the reduced demand potential which would not guarantee the minimum number of consumers that could allow the business to be sustainable in Ponta Delgada. On the other hand, it seems that there is not enough agricultural production, whether in terms of quantity or variety, as there would be the need for a weekly supply of around 1750kg of vegetables which were otherwise meant to be wasted. There is, naturally, an issue of food waste in the production stage due to the products’ size or appearance, which requires further study and should inspire the development of answers based on a model created for the reality of an island as São Miguel. One option would be to study an eventual circuit that adds value to these products, thus adding value to the producers, the individual consumer and the public, non-governmental and social economy entities of the region.
This project aimed to evaluate the viability of expanding the co-op Fruta Feia to the city of Ponta Delgada, situated on São Miguel Island, in the Azores. Through the literature review we tried to establish the critical success factors that allow the creation, sustainability, and expansion of a social business. With this knowledge, an analysis of the Fruta Feia co-op was carried out, assessing its economic, environmental, and social impact, which was found to be positive in all these aspects. With these in mind, as well as knowing how Fruta Feia faces the expansion of its business, through the exact replication of the existing model, an analysis to the reality of the São Miguel Island was made, trying to measure the potential of this territory for opening new branches of Fruta Feia. It was concluded that expanding Fruta Feia’s model should not be viable on one hand, due to the reduced demand potential which would not guarantee the minimum number of consumers that could allow the business to be sustainable in Ponta Delgada. On the other hand, it seems that there is not enough agricultural production, whether in terms of quantity or variety, as there would be the need for a weekly supply of around 1750kg of vegetables which were otherwise meant to be wasted. There is, naturally, an issue of food waste in the production stage due to the products’ size or appearance, which requires further study and should inspire the development of answers based on a model created for the reality of an island as São Miguel. One option would be to study an eventual circuit that adds value to these products, thus adding value to the producers, the individual consumer and the public, non-governmental and social economy entities of the region.
Descrição
Mestrado Bolonha em Ciências Empresariais
Palavras-chave
desperdício alimentar sustentabilidade negócios sociais cooperativa expansão de negócios Açores food waste ustainability social businesses Co-op business expansion Azores
Contexto Educativo
Citação
Oliveira, Daniel Alexandre Machado de (2022). “Expansão de um negócio social : o caso da cooperativa fruta feia na ilha de São Miguel”. Dissertação de Mestrado. Universidade de Lisboa. Instituto Superior de Economia e Gestão
Editora
Instituto Superior de Economia e Gestão