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How business models can affect startup failure : Monkey´n Apps Business Study
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Resumo(s)
As startups são jovens empresas de base tecnológica focadas no desenvolvimento de produtos ou serviços de ponta, sob condições de incerteza. Nesse cenário, um modelo de negócios inadequado pode levar a uma falha nos negócios, pois o modelo de negócios descreve a arquitetura dos elementos que permitem que uma organização crie, configure e valor apropriado. Esta dissertação tem como objetivo identificar como os modelos de negócios estão associados ao fracasso de startups.
Para esse fim, usamos um único estudo de caso baseado em uma startup brasileira, a Monkey'n Apps. Os dados foram coletados por meio de entrevistas com o fundador e um funcionário. A análise avalia as construções apresentadas no modelo de negócios integrado de Wirtz (2016) e, em seguida, relacionamos esses modelos parciais aos processos de criação de valor, configuração de valor e apropriação de valor.
Nossos resultados sugerem que a inicialização falhou devido ao modelo de recursos. Apesar de ser o modelo parcial mais crítico, o modelo de recursos foi caracterizado por um desalinhamento entre os fundadores, o que levou a uma liderança fraca. A falta de habilidades gerenciais contribuiu para deteriorar o ambiente da empresa, que mais tarde deixou o fundador ignorar seu principal ativo, seus funcionários.
Startups are young technology-based companies focused on developing state-of-the-art products or services under conditions of uncertainty. In this scenario, an inappropriate business model can lead to business failure since the business model describes the architecture of the elements that allow an organization to create, configure, and appropriate value. This dissertation aims to identify how business models are associated with the failure of startups. For this purpose, we use a single case-study based on one Brazilian startup, Monkey'n Apps. The data was collected through interviews with the founder and one employee. Our analyses evaluate the constructs presented on Wirtz's (2016) integrated business model and then we relate those partial models to the processes of value creation, value configuration and value appropriation. Our results suggest that the start-up failed because of the resource model. Despite being the most critical partial model, the resource model was characterized by a misalignment between the founders led to a poor leadership. The lack of management skills contributed deteriorate the environment in the company that later on let the founder to ignore their primary asset, their employees.
Startups are young technology-based companies focused on developing state-of-the-art products or services under conditions of uncertainty. In this scenario, an inappropriate business model can lead to business failure since the business model describes the architecture of the elements that allow an organization to create, configure, and appropriate value. This dissertation aims to identify how business models are associated with the failure of startups. For this purpose, we use a single case-study based on one Brazilian startup, Monkey'n Apps. The data was collected through interviews with the founder and one employee. Our analyses evaluate the constructs presented on Wirtz's (2016) integrated business model and then we relate those partial models to the processes of value creation, value configuration and value appropriation. Our results suggest that the start-up failed because of the resource model. Despite being the most critical partial model, the resource model was characterized by a misalignment between the founders led to a poor leadership. The lack of management skills contributed deteriorate the environment in the company that later on let the founder to ignore their primary asset, their employees.
Descrição
Mestrado em Gestão/MBA
Palavras-chave
Startups Modelo de Negócios Criação de Valor Configuração de Valor Apropriação de Valor Business Models Failure Value Creation Value Configuration Value Appropriation
Contexto Educativo
Citação
Dantas, Gustavo Ferreira (2019). "How business models can affect startup failure : Monkey´n Apps Business Study". Dissertação de Mestrado, Universidade de Lisboa. Instituto Superior de Economia e Gestão.
Editora
Instituto Superior de Economia e Gestão