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Capitalismo e sustentabilidade : podem ser faces da mesma moeda?
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Hoje em dia o tema Sustentabilidade está muito presente no meio empresarial, e este estudo pretende avaliar se o sistema económico existente em Portugal – o Capitalismo – é compatível com o conceito de Sustentabilidade. Para além de investigar esta compatibilidade, este estudo pretende avaliar qual o efeito da adoção de medidas de Sustentabilidade no desempenho financeiro das empresas, assim como perceber se é possível existir um conceito denominado por “Capitalismo Sustentável” e se as empresas permitem a sua existência. Para averiguar estes temas, a metodologia utilizada foi a qualitativa e a quantitativa. Dentro do método qualitativo utilizou-se entrevistas semiestruturadas realizadas a 8 representantes de empresas de diferentes ramos de atuação, desde gestores e CEOs a diretores de departamentos de Sustentabilidade. O método quantitativo foi utilizado para dar resposta à questão que avalia o desempenho financeiro de uma empresa após adotar medidas de Sustentabilidade e este método foi utilizado através de relatório de Contas e de Sustentabilidade. Por fim, o estudo permitiu concluir que existe espaço na sociedade para o Capitalismo Sustentável sem afetar o desempenho financeiro de uma empresa – pelo contrário – os resultados mostraram que o desempenho financeiro é beneficiado, sendo ainda possível apresentar o conceito de Capitalismo Sustentável como um modelo económico que visa a obtenção de lucro sempre com a preocupação de preservar os recursos ambientais, inquietando-se com questões importantes para a sociedade sem nunca comprometer as necessidades das futuras gerações.
Nowadays, “Sustainability” is a theme that is very present in the business environment and this study aims to assess whether the economic system existent in Portugal – Capitalism – is compatible with the concept of Sustainability. In addition to investigating this compatibility, this study also intends to assess the effect of adopting Sustainability measures on the financial performance of companies as well as to understand if it is possible to create a concept denominated “Sustainable Capitalism” and if companies allow its existence. To investigate these concepts, the methodology used was qualitative and quantitative. Within the qualitative method, semi-structured interviews were used with 8 representatives of companies from different fields of activity, from managers and CEOs to directors of Sustainability departments. The quantitative method was used to answer the question that assesses the financial performance of a company after adopting Sustainability measures and this method was used through accounting and sustainability reporting. Finally, this study has concluded that there is space in society for Sustainable Capitalism without affecting the financial performance of a company – contrariwise – the results showed that financial performance benefits from it and it is still possible to present the concept of Sustainable Capitalism as an economic model that seeks to obtain profit while trying to preserve environmental resources and concern about important societal issues without ever compromising the needs of the future society.
Nowadays, “Sustainability” is a theme that is very present in the business environment and this study aims to assess whether the economic system existent in Portugal – Capitalism – is compatible with the concept of Sustainability. In addition to investigating this compatibility, this study also intends to assess the effect of adopting Sustainability measures on the financial performance of companies as well as to understand if it is possible to create a concept denominated “Sustainable Capitalism” and if companies allow its existence. To investigate these concepts, the methodology used was qualitative and quantitative. Within the qualitative method, semi-structured interviews were used with 8 representatives of companies from different fields of activity, from managers and CEOs to directors of Sustainability departments. The quantitative method was used to answer the question that assesses the financial performance of a company after adopting Sustainability measures and this method was used through accounting and sustainability reporting. Finally, this study has concluded that there is space in society for Sustainable Capitalism without affecting the financial performance of a company – contrariwise – the results showed that financial performance benefits from it and it is still possible to present the concept of Sustainable Capitalism as an economic model that seeks to obtain profit while trying to preserve environmental resources and concern about important societal issues without ever compromising the needs of the future society.
Descrição
Mestrado Bolonha em Ciências Empresariais
Palavras-chave
Sustentabilidade Capitalismo Capitalismo Sustentável Desempenho financeiro Sustainability Capitalism Sustainable Capitalism Financial performance
Contexto Educativo
Citação
Oliveira, Tatiana Filipa Pereira (2021). "Capitalismo e sustentabilidade : podem ser faces da mesma moeda?". Dissertação de Mestrado, Universidade de Lisboa. Instituto Superior de Economia e Gestão.
Editora
Instituto Superior de Economia e Gestão