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Authors
Advisor(s)
Abstract(s)
Os canais de distribuiĆ§Ć£o sĆ£o um tema que assume presentemente grande
importĆ¢ncia na actividade bancĆ”ria. As transformaƧƵes ocorridas, quer ao nĆvel
tecnolĆ³gico, quer do prĆ³prio mercado, resultaram no incremento da
concorrĆŖncia, levando as instituiƧƵes bancĆ”rias a actuarem de forma atenta sobre
a variĆ”vel do marketing mix - distribuiĆ§Ć£o.
O presente trabalho aborda a evoluĆ§Ć£o dos canais e sistemas de distribuiĆ§Ć£o
bancĆ”rios em Portugal no perĆodo entre 1990 e 1997, respeitante aos principais
grupos bancƔrios na actualidade.
Pretende-se neste estudo identificar as relaƧƵes entre as medidas de dimensĆ£o,
estrutura patrimonial, funcionamento e a rentabilidade, em termos da polĆtica de
distribuiĆ§Ć£o adoptada, bem como identificar os grupos estratĆ©gicos existentes no
sector bancĆ”rio portuguĆŖs.
Para tal, sĆ£o utilizadas as tĆ©cnicas estatĆsticas de regressĆ£o mĆŗltipla, anĆ”lise
cluster, anƔlise factorial e anƔlise MDS (Multidimensional Scaling).
Nowadays, in iife banking activity the distributiorfs channels are one of the most important event. Either in technological levei or in its own market, the transformations have occurred on increase of competition taking away the banking institutions to act attentively on the marketing mix distribution variable. This work approach's the systems distribution's evolution on banking channels in Portugal since 1990 to 1997, concerned the most important banking groups alive at the present moment. This study pretends not only identify the connection among dimension's measure, patrimonial structure, functionalism and rentability, taking account of the politicai distribution adopted, but also to identify the banking strategic groups alive at the Portuguese banking sector. During this work are used multiple regression, cluster analysis, factor analysis and multidimensional scaling analysis.
Nowadays, in iife banking activity the distributiorfs channels are one of the most important event. Either in technological levei or in its own market, the transformations have occurred on increase of competition taking away the banking institutions to act attentively on the marketing mix distribution variable. This work approach's the systems distribution's evolution on banking channels in Portugal since 1990 to 1997, concerned the most important banking groups alive at the present moment. This study pretends not only identify the connection among dimension's measure, patrimonial structure, functionalism and rentability, taking account of the politicai distribution adopted, but also to identify the banking strategic groups alive at the Portuguese banking sector. During this work are used multiple regression, cluster analysis, factor analysis and multidimensional scaling analysis.
Description
Mestrado em GestĆ£o
Keywords
Bancos e actividade bancĆ”ria DistribuiĆ§Ć£o bancĆ”ria Marketing Grupos bancĆ”rios Rentabilidade MĆ©todos estatĆsticos Bank and banking activity Bank distribution Marketing Banks Group's Rentability Statistical methods
Pedagogical Context
Citation
Duarte, AntĆ³nio Manuel Cerveira (1999). " Canais de distribuiĆ§Ć£o na banca: perspectivas de futuro". DissertaĆ§Ć£o de Mestrado, Universidade de Lisboa. Instituto Superior de Economia e GestĆ£o.
Publisher
Instituto Superior de Economia e GestĆ£o