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Advisor(s)
Abstract(s)
Na presente dissertação de mestrado investigo como as transformações do meio televisivo se
relacionam com as mudanças no processo de reconhecimento identitário dos indivíduos, dando
ênfase às alterações possibilitadas pelas inovações tecnológicas dos objetos new media durante
a chamada Post-Network Era e às novas formações identitárias que emergem no contexto da
pós-modernidade. A fim de criar as bases teóricas necessárias para a compreensão da televisão
como prática cultural, a estrutura proposta para a pesquisa perpassa diferentes tópicos das
teorias da comunicação e dos estudos da cultura, iniciando com a conceitualização da TV como
meio de comunicação de massa, o contexto sociocultural para o desenvolvimento tecnológico
dos televisores e uma breve historiografia das formas e práticas envolvidas no ato de assistir
televisão ao longo dos anos. Em complementação à visão geral sobre o funcionamento da TV,
conduzo um breve estudo sobre as audiências, partindo do processo de significação dos
conteúdos, das especificidades da linguagem televisiva e da relação entre representação e
realidade. A participação da audiência na atribuição de sentido à programação é sublinhada
como ponto essencial para a fragmentação do público, aqui apresentado como fator central para
as mudanças tecnológicas do final do século XX responsáveis por oferecer a estrutura material
para a atualização da prática televisiva. Uma argumentação que procura evidenciar como os
novos hábitos da audiência e a presença de novas narrativas nas telas se relacionam com as
alterações nas experiências dos sujeitos, fruto da crise identitária do contexto pós-moderno. O
trabalho culmina no impacto das transformações da TV, mais especificamente o
desenvolvimento e consolidação do SVOD, para a abordagem de temáticas identitárias em
séries ficcionais, com a análise das representações do gênero feminino nas produções Big Little
Lies, Fleabag, I May Destroy You e Manhãs de Setembro.
In this Master's thesis I seek to investigate how the transformations of television are related to changes in the process of identity recognition experienced by the individuals, emphasizing the impact of technological innovations enabled by New Media during the so-called Post-Network Era and the new identity formations that emerge with the postmodern condition. In order to build a solid theoretical basis for understanding television as a cultural practice, this study goes through different topics of communication theory and cultural studies, starting with the conceptualization of TV as a mass medium, the sociocultural context in which TV was created and a brief historiography of the modes and practices related to watching television over the years. As a complement to the overview on how TV works, I carry out a brief study on audiences starting from the process of meaning-making of audiovisual contents, the specificities of television language and the relationship between representation and reality through the screen. The active participation of the audience in the reception process is underlined here as an essential aspect for its fragmentation and diversification that, in turn, has driven the technological changes responsible for providing the necessary conditions for the updating of television practice. An argument that seeks to highlight how the new habits of the audience and the presence of new narratives on TV are related to changes in the subjects' experiences within the identity crisis of postmodernity. I conclude the study with an assessment of the impact of SVOD for the approach of identity issues in fictional TV series by analysing gender representations in Big Little Lies, Fleabag, I May Destroy You and September Mornings.
In this Master's thesis I seek to investigate how the transformations of television are related to changes in the process of identity recognition experienced by the individuals, emphasizing the impact of technological innovations enabled by New Media during the so-called Post-Network Era and the new identity formations that emerge with the postmodern condition. In order to build a solid theoretical basis for understanding television as a cultural practice, this study goes through different topics of communication theory and cultural studies, starting with the conceptualization of TV as a mass medium, the sociocultural context in which TV was created and a brief historiography of the modes and practices related to watching television over the years. As a complement to the overview on how TV works, I carry out a brief study on audiences starting from the process of meaning-making of audiovisual contents, the specificities of television language and the relationship between representation and reality through the screen. The active participation of the audience in the reception process is underlined here as an essential aspect for its fragmentation and diversification that, in turn, has driven the technological changes responsible for providing the necessary conditions for the updating of television practice. An argument that seeks to highlight how the new habits of the audience and the presence of new narratives on TV are related to changes in the subjects' experiences within the identity crisis of postmodernity. I conclude the study with an assessment of the impact of SVOD for the approach of identity issues in fictional TV series by analysing gender representations in Big Little Lies, Fleabag, I May Destroy You and September Mornings.
Description
Keywords
Televisão - História Televisão e mulheres Identidade - Na televisão Audiências televisivas - Influência Teses de mestrado - 2022