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The impact of social media use on international alumni engagement : the case of ISEG
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Resumo(s)
Este estudo explora o impacto da Internet, especialmente das plataformas populares de
redes sociais, no engajamento de alumni internacionais do ISEG-Lisbon School of
Economics and Management. Especificamente, investigou-se a relação entre o
engajamento dos alumni e a frequência de utilização das redes sociais e a frequência de
utilização da comunidade de alumni da rede ISEG. Referido por estudos anteriores, o
engajamento de ex-alunos é definido aqui como incluindo quatro componentes:
engajamento de comunicação, engajamento experiencial, engajamento voluntário e
engajamento filantrópico. Para explorar esse tema, este estudo produziu um questionário
para coleta de dados e análise pelo Stata. Os resultados mostraram que não houve
correlações entre o engajamento internacional dos ex-alunos do ISEG e a frequência de
uso das mídias sociais, no entanto, o tempo gasto na comunidade online do ISEG foi
positivamente correlacionado com o engajamento internacional dos ex-alunos. E terá um
impacto positivo na disposição dos ex-alunos de se engajar no futuro. Além disso, a
pesquisa realizou uma pesquisa qualitativa sobre as preferências dos ex-alunos
internacionais do ISEG em relação às comunidades em rede e fez sugestões
This study explores the impact of the Internet, especially popular social media platforms, on the engagement of international alumni from ISEG-Lisbon School of Economics and Management. Specifically, the relationship between alumni engagement and the frequency of social media use and the frequency of use of the ISEG network alumni community was investigated. Referred by prior studies, alumni engagement is defined here as including four components: communication engagement, experiential engagement, volunteer engagement, and philanthropic engagement. To explore this topic, this study produced a questionnaire for data collection and analyzed by Stata. The outcomes showed that no correlations were shown between ISEG's international alumni engagement and the social media use frequency, however, the time spending in the ISEG online community was positively correlated with international alumni engagement. And will have a positive impact on alumni's willingness to engage in the future. In addition, the research conducted qualitative research on the preferences of ISEG international alumni towards network communities and made suggestions.
This study explores the impact of the Internet, especially popular social media platforms, on the engagement of international alumni from ISEG-Lisbon School of Economics and Management. Specifically, the relationship between alumni engagement and the frequency of social media use and the frequency of use of the ISEG network alumni community was investigated. Referred by prior studies, alumni engagement is defined here as including four components: communication engagement, experiential engagement, volunteer engagement, and philanthropic engagement. To explore this topic, this study produced a questionnaire for data collection and analyzed by Stata. The outcomes showed that no correlations were shown between ISEG's international alumni engagement and the social media use frequency, however, the time spending in the ISEG online community was positively correlated with international alumni engagement. And will have a positive impact on alumni's willingness to engage in the future. In addition, the research conducted qualitative research on the preferences of ISEG international alumni towards network communities and made suggestions.
Descrição
Mestrado Bolonha em Management
Palavras-chave
Ex-alunos Engajamento de Ex-alunos Social Media Comunidade de Rede Alumni Alumni Engagement Network Community
Contexto Educativo
Citação
Shuxian, Sun (2022). “The impact of social media use on international alumni engagement : the case of ISEG”. Dissertação de Mestrado. Universidade de Lisboa. Instituto Superior de Economia e Gestão
Editora
Instituto Superior de Economia e Gestão