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Publicação
A responsabilidade social das organizações na comunidade:o caso do Banco Barclays
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Orientador(es)
Resumo(s)
O estudo realizado tem como objetivo primordial analisar o papel que uma instituição bancária, no caso o banco Barclays, tem com a comunidade envolvente. Será o objetivo de um banco apenas ter lucro? Ou terá na sua base uma preocupação social? Estas começaram por ser as questões que surgiram para iniciar o trabalho.
Em termos de base teórica, o presente trabalho passou por abordar a Responsabilidade Social das Organizações, a Sociologia das Organizações, a Intervenção Social com Grupos, bem como a Intervenção Social Comunitária.
Para concretizar os objetivos estipulados foram realizadas entrevistas a profissionais do banco, bem como a profissionais de instituições apoiadas pelo banco e seus beneficiários, de forma a entender as diversas perspetivas.
Desta forma, a análise centrou-se na Responsabilidade Social da Organização Barclays, tendo sido estudados os projetos apoiados pelo banco, de forma a perceber se de facto tem preocupação com a comunidade.
The study has as main objective to analyze the role that a bank, if Barclays bank has with the surrounding community. It will be the purpose of a bank only make a profit? Or has at its base a social concern? These were first issues raised to start the work. In terms of theoretical basis, this work has to be addressed to Corporate Social Responsibility, the Sociology of Organizations, Social Intervention with groups and the Community Social Intervention. To achieve the stipulated objectives were interviewed for professionals of the bank as well as the professional institutions supported by the bank and its beneficiaries, in order to understand the various perspectives. Thus, the analysis focused on the Social Responsibility of Barclays Organization, have been studying the projects supported by the bank in order to understand whether in fact has concern for the community.
The study has as main objective to analyze the role that a bank, if Barclays bank has with the surrounding community. It will be the purpose of a bank only make a profit? Or has at its base a social concern? These were first issues raised to start the work. In terms of theoretical basis, this work has to be addressed to Corporate Social Responsibility, the Sociology of Organizations, Social Intervention with groups and the Community Social Intervention. To achieve the stipulated objectives were interviewed for professionals of the bank as well as the professional institutions supported by the bank and its beneficiaries, in order to understand the various perspectives. Thus, the analysis focused on the Social Responsibility of Barclays Organization, have been studying the projects supported by the bank in order to understand whether in fact has concern for the community.
Descrição
Dissertação de Mestrado em Sociologia das Organizações e do Trabalho
Palavras-chave
Comunidade Responsabilidade Social Sociologia Organizações Intervenção Social Community Social Responsibility Sociology Organizations Social Intervention
Contexto Educativo
Citação
Editora
Instituto Superior de Ciências Sociais e Políticas