A carregar...
Publicação
Conduta empresarial responsável : um obstáculo ou um valor acrescentado para as PME´s portuguesas?
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 761.93 KB | Adobe PDF |
Orientador(es)
Resumo(s)
A responsabilidade social corporativa (RSC) tem vindo a assumir nos últimos anos um papel cada vez mais central nas políticas europeias e mundiais, sendo cada vez mais um grande tema de debate. No entanto, a maioria dos estudos sobre RSC concentram-se em características específicas das grandes empresas.
Desta forma, entendeu-se ser importante estudar os desafios e as oportunidades da RSC para a competitividade das pequenas e médias empresas (PME´s) portuguesas. O presente trabalho tem como objetivo perceber se a incorporação de uma conduta empresarial responsável constituiu um obstáculo para a competitividade das PME´s portuguesas, bem como identificar se é um desafio que poderá constituir um valor acrescentado para as mesmas.
Para tal, foi elaborado um questionário online direcionado a PME´s portuguesas com o intuito de identificar as atividades de responsabilidade social no âmbito ambiental, económico e social adotadas pelas mesmas e identificar as barreiras ou limitações para a implementação das atividades de RSC, bem como da (s) vantagem (ns) adquirida (s) por estas.
Concluiu-se com o presente estudo que o envolvimento das PME´s em iniciativas de RSC é gradual, pois desenvolver essas políticas é difícil para a maioria destas empresas, embora considerem que acrescentam valor para as mesmas. Apesar das práticas de RSC verificadas nas PME´S portuguesas serem ainda ocasionais, as empresas estão a fazer um esforço para integrar as preocupações sociais nas suas atividades e estratégias.
In recent years, corporate social responsibility (CSR) has been playing an increasingly central role in European and global policies and is increasingly a major topic for debate. However, most studies of corporate social responsibility focus on specific characteristics of large companies. In this way, it was understood to be important to study the challenges and opportunities of CSR for the competitiveness of Portuguese small and medium-sized enterprises (SMEs). The purpose of this study is to understand if an incorporation of a business motor issue constitutes an obstacle to the qualification of Portuguese languages, and the alert is a challenge that can be considered as an added value for them. An online questionnaire directed to Portuguese SMEs was drawn up to identify the environmental, economic, and social responsibility activities adopted by them and to identify barriers or limitations for the implementation of CSR activities, as well as of the advantage (s) acquired by them. It was concluded with the present study that the involvement of SMEs in social responsibility initiatives is gradual, since developing these policies is difficult for most of these companies, although they consider that they add value to their business. Although the practices of CSR verified in Portuguese SMEs are still occasional, companies are making an effort to integrate social concerns into their activities and strategies.
In recent years, corporate social responsibility (CSR) has been playing an increasingly central role in European and global policies and is increasingly a major topic for debate. However, most studies of corporate social responsibility focus on specific characteristics of large companies. In this way, it was understood to be important to study the challenges and opportunities of CSR for the competitiveness of Portuguese small and medium-sized enterprises (SMEs). The purpose of this study is to understand if an incorporation of a business motor issue constitutes an obstacle to the qualification of Portuguese languages, and the alert is a challenge that can be considered as an added value for them. An online questionnaire directed to Portuguese SMEs was drawn up to identify the environmental, economic, and social responsibility activities adopted by them and to identify barriers or limitations for the implementation of CSR activities, as well as of the advantage (s) acquired by them. It was concluded with the present study that the involvement of SMEs in social responsibility initiatives is gradual, since developing these policies is difficult for most of these companies, although they consider that they add value to their business. Although the practices of CSR verified in Portuguese SMEs are still occasional, companies are making an effort to integrate social concerns into their activities and strategies.
Descrição
Mestrado em Ciências Empresariais
Palavras-chave
Responsabilidade social corporativa Pequenas e médias empresas Relações sociais Desenvolvimento sustentável Ética empresarial Corporate social responsibility Small and medium-sized enterprises Social relationships Sustainable development Business ethics
Contexto Educativo
Citação
Ferreira, Maria Viana Rodrigues Batista (2018). "Conduta empresarial responsável : um obstáculo ou um valor acrescentado para as PME´s portuguesas?". Dissertação de Mestrado, Universidade de Lisboa. Instituto Superior de Economia e Gestão.
Editora
Instituto Superior de Economia e Gestão