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Authors
Abstract(s)
Maps are a visual representation of the world, shaped by cultural and political contexts in which they are produced. While they are commonly perceived as neutral, maps convey the values of their authors to their readers. Throughout history, the rhetorical dimension of maps has been used to legitimize actions of domination and control. Although digital technology has introduced new features to maps in the 20th century, the connection between cartography and power structures persists. In this context, counter-cartography has emerged as a more diverse and democratic approach, challenging traditional cartography. However, despite its critical nature, counter-cartography still employs conventional visual elements. The present study is premised on the notion that maps should align with critical discourse to investigate how communication design can help overcome the formal constraints of cartography. The research is structured into three sections: theoretical inquiry, case analysis, and practical exercises. The objective is to provide a historical context to maps, emphasizing the relationship between discourse and image within cartography. Furthermore, it aims to analyze counter-cartography, drawing parallels with communication design through critical research areas such as decolonial studies. Ultimately, the project Narrativas Transatlânticas serves to illustrate the researched themes by exploring the communicational use of maps and creating a visual narrative through subjective mapping exercises. This study recognizes the constraints of traditional cartography and employs design strategies to propose visual representations and narratives aligned with counter-cartography. As a result, it advocates for counter-cartographic initiatives by integrating them with design methodologies. Additionally, it highlights the significance of transdisciplinarity within both design and cartography disciplines by presenting alternative methods for communicating and representing geographical territories.
Description
Keywords
Contra-cartografia Design de comunicação Mapa Mapa subjetivo Narrativa visual Sistemas de representação Estudos de caso Projeto Narrativas Transatlânticas