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Motivação dos turistas de saúde e bem-estar : o caso dos visitantes de Termas e SPAS
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O turismo é um setor que tem tido um crescimento notável em todo o mundo. Portugal apresenta uma oferta turística diversificada e, entre os seus produtos, destaca-se o turismo de saúde e bem-estar. O principal objetivo deste estudo foi compreender as motivações dos turistas de saúde e bem-estar, inferindo sobre os motivos que os levam a visitar termas e spas. Além do mais, são identificados critérios de seleção das instalações de saúde e bem-estar.
Foi feito um estudo qualitativo com uma amostra não probabilística por conveniência, com aplicação de onze entrevistas em profundidade a indivíduos que tenham realizado pelo menos uma vez turismo de saúde e bem-estar. Os resultados revelaram que os principais motivos para a prática de turismo de saúde e bem-estar são saúde, relaxamento e descanso. Constatou-se que os principais critérios de seleção das instalações de saúde e bem-estar são a qualidade e variedade de tratamentos, a localização e o atendimento. A multiplicidade de atividades oferecidas no destino e a interação com a natureza também são critérios bastante valorizados pelos turistas de saúde e bem-estar.
Tourism is a sector which has seen a remarkable growth all over the world. Portugal presents a diversified tourism supply and among its products health and wellness tourism stands out. The main objective of this study was to understand the motivations of health and wellness tourists, inferring about the reasons that lead them to visit hot springs and spas. In addition, criteria for selecting health and wellness facilities was identified. A qualitative study was conducted with a non-probabilistic sample, applying eleven in-depth interviews to individuals who have experienced at least once health and wellness tourism. The results reveal that the main reasons for the practice of health and wellness tourism are health, relaxation and rest. It was also found that the main criteria for the selection of health and wellness facilities are the quality and variety of treatments, location and service. The multiplicity of activities offered at the destination and contact with nature are also highly valued criteria by health and wellness tourists.
Tourism is a sector which has seen a remarkable growth all over the world. Portugal presents a diversified tourism supply and among its products health and wellness tourism stands out. The main objective of this study was to understand the motivations of health and wellness tourists, inferring about the reasons that lead them to visit hot springs and spas. In addition, criteria for selecting health and wellness facilities was identified. A qualitative study was conducted with a non-probabilistic sample, applying eleven in-depth interviews to individuals who have experienced at least once health and wellness tourism. The results reveal that the main reasons for the practice of health and wellness tourism are health, relaxation and rest. It was also found that the main criteria for the selection of health and wellness facilities are the quality and variety of treatments, location and service. The multiplicity of activities offered at the destination and contact with nature are also highly valued criteria by health and wellness tourists.
Descrição
Mestrado em Marketing
Palavras-chave
Comportamento do Consumidor Motivação Turismo Turismo de Saúde e Bem-Estar Termas Spas Consumer Behavior Motivation Tourism Health and Wellness Tourism Hot Springs
Contexto Educativo
Citação
Esteves, Ana Mafalda Tavares (2017). "Motivação dos turistas de saúde e bem-estar : o caso dos visitantes de Termas e SPAS". Dissertação de Mestrado, Universidade de Lisboa. Instituto Superior de Economia e Gestão.
Editora
Instituto Superior de Economia e Gestão