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Caraterísticas do E-commerce nas organizações do desporto: uma revisão sistemática da literatura
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A revolução digital tem vindo a modificar muitos processos físicos, especialmente no meio comercial. Nos dias de hoje é possível comprar, vender ou trocar produtos e serviços, obter informações e até comparar preços, através da ligação à Internet. Este tipo de fenómeno designa-se por comércio eletrónico, também conhecido por e-commerce. Dentro das organizações desportivas que possuem uma plataforma comercial virtual ocorre e-commerce, seja em empresas ou marcas de roupa desportiva, associações, clubes ou outras. O comércio eletrónico é um assunto atual que merece investigação no âmbito do seu desenvolvimento, dado que a constante evolução das tecnologias tem um impacto direto no mesmo. Nesse âmbito, o presente estudo visa a análise da literatura disponibilizada em diferentes fontes de informação, para apresentar o maior número de resultados possível, discutir o seu conteúdo e tirar conclusões pertinentes para todos os interessados no ramo, de forma a que a prestação deste serviço melhore tanto para as organizações como para os consumidores, estimulando da melhor forma possível o comércio de material desportivo online.
The digital revolution has been changing many physical processes, especially in the commercial environment. Nowadays it is possible to buy, sell or exchange products and services, obtain information and even compare prices through the internet connection. This type of phenomenon is called electronic commerce, also known as e-commerce. Within the sports organizations which have a virtual commercial platform it is possible to notice the practice of e-commerce, whether in companies or brands of sportswear, associations, clubs or others. E-commerce is a current topic that deserves research in its development, as the constant evolution of technologies has a direct impact on it. In this context, this study aims to analyze the literature available in different sources of information, to present as many results as possible, to discuss its contents and to draw relevant conclusions for all those interested in the field, so that the provision of this service may be improved for both organizations and consumers by encouraging the trade of sports related products and services online.
The digital revolution has been changing many physical processes, especially in the commercial environment. Nowadays it is possible to buy, sell or exchange products and services, obtain information and even compare prices through the internet connection. This type of phenomenon is called electronic commerce, also known as e-commerce. Within the sports organizations which have a virtual commercial platform it is possible to notice the practice of e-commerce, whether in companies or brands of sportswear, associations, clubs or others. E-commerce is a current topic that deserves research in its development, as the constant evolution of technologies has a direct impact on it. In this context, this study aims to analyze the literature available in different sources of information, to present as many results as possible, to discuss its contents and to draw relevant conclusions for all those interested in the field, so that the provision of this service may be improved for both organizations and consumers by encouraging the trade of sports related products and services online.
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E-commerce Comércio eletrónico Online Desporto Organizações desportivas Clubes Websites Consumidor desportivo Confiança Revisão sistemática E-commerce Electronic commerce Online Sport Sports organizations Teams Websites Sports consumer Trust Systematic review