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Disconnect to Connect : criação de uma empresa de eventos corporativos desportivos
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A prática de atividade física, o fomento de atividade física laboral, os incentivos ao combate à rotina do dia-a-dia contribuem para o aumento da satisfação pessoal e para o aumento da produtividade que consequentemente, influenciam e contribuem, positivamente, para o desenvolvimento geral da sociedade, e do País. Cada vez mais, a prática de atividade física, inclusive a fomentada pela empresa, seja através de programas de team building ou de atividades no local de trabalho, são vistas como um fator essencial no seio empresarial. De facto, os programas desportivos de promoção de saúde e atividade física implementados pelas empresas visam combater o sedentarismo e criar hábitos que aumentem a capacidade dos trabalhadores para executar movimentos funcionais nas tarefas laborais do dia-a-dia. É neste sentido, que iremos criar uma empresa especializada em eventos corporativos e desenvolver todo um plano de marketing e investimento. Esta empresa tem como objetivo dinamizar atividades 100% personalizadas, apostando na criatividade e inovação, contribuindo para a sensibilização e aquisição de um estilo de vida saudável em que a atividade física e as práticas desportivas sejam integradas nesses estilos. Acreditamos que desta maneira, iremos conseguir valorizar a sua forte relação com a saúde, que é frequentemente ignorada, consciencializando os clientes para as vantagens e desvantagens desse estilo, ou falta dele. Assim, identificando quais são as áreas de gestão e os aspetos que precisam de melhorias, este tipo de programa pode ser adaptado e especializado de acordo com estas necessidades, recriando situações. Uma gestão moderna, bem planeada e com uma estratégia bem definida é um dos caminhos mais frequentes para aumentar a motivação dos trabalhadores e, consequentemente o desempenho da empresa.
The practice of physical activity, the stimulus of fitness at work, the incentives to fight against daily routine contribute to the increase of personal satisfaction and improvement in productivity which, consequently, influence and contribute positively to the general development of society, and of the country. More and more, the practice of physical activity, including the one implemented by the enterprise, through teambuilding programmes or activities at the work’s place, are seen as an essential factor, amid the enterprise. In fact, the sports programmes of health promotion and physical activity implemented by enterprises aim to fight against sedentary life and create habits in order to increase the ability of workers to execute functional movements during the daily labour tasks. It is with this purpose, that we are going to create an enterprise specialized in corporation events, creating a marketing and an investment plan. This enterprise aims to stimulate and encourage activities 100% personalized, asserting in creativity and innovation, contributing for the sensibility and acquisition of a healthy life style where physical activity and sports should be integrated. We believe that doing so will be able to valorize its strong relationship with health, which is often ignored, making clients aware of the advantages and disadvantages of this style, or the lack of it. Therefore, identifying which management areas and aspects that need improvements, this kind of program may be adapted and specialized according to the needs, recreating conditions in the work places. A modern management, well planned and with a defined strategy is one of the most frequent ways to increase the workers’ motivation, and consequently, the performance of the enterprise.
The practice of physical activity, the stimulus of fitness at work, the incentives to fight against daily routine contribute to the increase of personal satisfaction and improvement in productivity which, consequently, influence and contribute positively to the general development of society, and of the country. More and more, the practice of physical activity, including the one implemented by the enterprise, through teambuilding programmes or activities at the work’s place, are seen as an essential factor, amid the enterprise. In fact, the sports programmes of health promotion and physical activity implemented by enterprises aim to fight against sedentary life and create habits in order to increase the ability of workers to execute functional movements during the daily labour tasks. It is with this purpose, that we are going to create an enterprise specialized in corporation events, creating a marketing and an investment plan. This enterprise aims to stimulate and encourage activities 100% personalized, asserting in creativity and innovation, contributing for the sensibility and acquisition of a healthy life style where physical activity and sports should be integrated. We believe that doing so will be able to valorize its strong relationship with health, which is often ignored, making clients aware of the advantages and disadvantages of this style, or the lack of it. Therefore, identifying which management areas and aspects that need improvements, this kind of program may be adapted and specialized according to the needs, recreating conditions in the work places. A modern management, well planned and with a defined strategy is one of the most frequent ways to increase the workers’ motivation, and consequently, the performance of the enterprise.
Descrição
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Desporto Gestão Plano de Marketing Team Building Inovação Sports Management Marketing Plan Team Building Innovation