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Analysis and development of a press clippings web application for corporations
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Resumo(s)
This Master’s final work consists of a project that focuses on improving QuickCom's media clipping services by developing a new web and mobile application for its customers. QuickCom is a private company specializing in monitoring and analysing diverse media sources, providing information relevant to its client’s interests and needs. The existing web application at QuickCom is outdated and will be enhanced in the scope of this project, incorporating new features and eliminating outdated ones. The research component of this Master’s final work focuses on automating tasks related to technical reports, specifically estimating the monetary value of news, which is crucial for a client to evaluate its media presence and impact. The resulting solution modernizes QuickCom’s application and lays a foundation for future AI-driven enhancements, aligning the service with evolving client expectations and industry standards.
Descrição
Palavras-chave
Sentiment Analysis Opinion Mining Media Analysis
Contexto Educativo
Citação
Machado, Filipa Maria Barata (2024). “Analysis and development of a press clippings web application for corporations”. Dissertação de Mestrado. Universidade de Lisboa. Instituto Superior de Economia e Gestão
Editora
Instituto Superior de Economia e Gestão