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The work developed within the communication design discipline is, often, the result of negotiations between designers and their coun- terparts, even if that interdependence is not consciously established, by the parties involved. In this investigation, the negotiation will be addressed as a struc- turing part of the collaboration process, between designer and curator, during the design of an art exhibition catalogue. In it, we will also exam- ine the various levels – conceptual, procedural and relational – in which the negotiation takes place, in order to observe the different criteria for each case. The main goals will be: to map the interaction, so that we can understand how it is structured; analyze on what grounds each agent negotiates; define the sphere of action of each party; define their limits when it comes to giving up their ideas; list the other agents who influence the decision making and who help to shape the agreement. To this end, we will present three case studies, each one based on the designer/curator relationship within each art exhibition catalogue chosen. In the appendix, the interviews with each designer/curator pair, are fully available. The concluding remarks will emphasize the existence of nego- tiation in all 3 design processes and will show the perception that the various rapporteurs have on: the negotiation; on their own role; on the role of their counterparts. The specific context in which these actors move – the art world – will help to read the collected data
Descrição
Tese de mestrado, Design de Comunicação e Novos Media, Universidade de Lisboa, Faculdade de Belas Artes, 2013
Palavras-chave
MacPherson, Robert Pernice, Manfred Sedá, Katerina, 1977- Design de comunicação Catálogos de exposição Negociação Designers Curadores