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A dinâmica entre designers de comunicação e clientes em agências de design é um campo complexo que requer uma compreensão aprofundada das metodologias aplicadas. Esta investigação visa perceber e analisar as práticas e processos utilizados nesse contexto de trabalho. Além disso, este relatório resulta da participação num estágio académico na agência criativa Mustard, para o cumprimento dos requisitos necessários à obtenção de grau de Mestre em Design de Comunicação da Faculdade de Arquitetura da Universidade de Lisboa. A problematização destaca a falta de clareza sobre as melhores abordagens, levando a questões sobre como essas dinâmicas impactam a eficiência dos processos de design e a qualidade dos resultados. Os objetivos incluem investigar práticas em agências, avaliar a influência da gestão do design e analisar o impacto que a relação designer-cliente pode trazer para o processo de design. A metodologia adotada é mista, envolvendo revi são de literatura, estudo de casos e pesquisa ativa durante o estágio. A investigação divide-se em função de vários grupos sociais envolvidos, trazendo benefícios para agências, designers, comunidade académica e a própria mestranda. Essa pesquisa visa contribuir para uma melhor com preensão das dinâmicas existentes entre designers e clientes em contexto de agências de comunicação.
The dynamic between communication designers and clients in design agencies is a complex field that requires an in-depth understanding of the methodologies applied. This research aims to understand and analyze the practices and processes used in this working context. In addition, the report will result from participation in an academic internship at the creative agency Mustard, in order to fulfill the requirements for obtaining a Master’s degree in Communication Design from the Faculty of Architecture of the University of Lisbon. The problematization highlights the lack of clarity about the best approaches, leading to questions about how these dynamics impact the efficiency of design processes and the quality of results. The objectives include investigating agency practices, evaluating the influence of design management and analyzing the impact that the designer-client relationship can have on the design process. The methodology adopted is mixed, involving a literature review, case studies and active research during the internship. The research is divided according to the various social groups involved, bringing benefits to agencies, designers, the academic community and the master’s student herself. This research aims to contribute to a better understanding of the dynamics between designers and clients in the context of communication agencies.
The dynamic between communication designers and clients in design agencies is a complex field that requires an in-depth understanding of the methodologies applied. This research aims to understand and analyze the practices and processes used in this working context. In addition, the report will result from participation in an academic internship at the creative agency Mustard, in order to fulfill the requirements for obtaining a Master’s degree in Communication Design from the Faculty of Architecture of the University of Lisbon. The problematization highlights the lack of clarity about the best approaches, leading to questions about how these dynamics impact the efficiency of design processes and the quality of results. The objectives include investigating agency practices, evaluating the influence of design management and analyzing the impact that the designer-client relationship can have on the design process. The methodology adopted is mixed, involving a literature review, case studies and active research during the internship. The research is divided according to the various social groups involved, bringing benefits to agencies, designers, the academic community and the master’s student herself. This research aims to contribute to a better understanding of the dynamics between designers and clients in the context of communication agencies.
Descrição
Relatório de Estágio Académico de Natureza Profissional elaborado para a obtenção de Grau de Mestre em Design de Comunicação
Palavras-chave
Work environment Business organization Design Management Design Processes Co-creation Ambiente de trabalho Organização empresarial Gestão do Design Processos de Design Cocriação