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Climate change framing in the communication of CSR policies: the Secil Group example

2022Artigo científico Acesso aberto
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dc.contributor.authorMelchiades Soares, Andréia
dc.date.accessioned2024-03-13T17:38:53Z
dc.date.available2024-03-13T17:38:53Z
dc.date.issued2022
dc.description.abstractPurpose – The cement industry’s environmental implications place climate change at the centre of sector organisations’ corporate social responsibility (CSR) policies, such as the Secil Group. The organisation’s CSR policies definition, narrative framing and communication are fundamental, as they can affect its reputation. This article aims to highlight the climate change framing in the Secil Group sustainability report (SR) narrative. Design/methodology/approach – The framing theory is applied to analyse the international and sectoral climate change regulatory measures and the Secil Group SR. Document analysis is used to characterise Secil SR as a communication tool. Qualitative content analysis is used to highlight how Secil and the international and sectoral regulatory measures on climate change frame their narrative and compare each other. Findings – The international and sectoral regulatory measures on climate change and the Secil’s SR broadly frame climate change, using ethical, efficiency and effectiveness, communication and relations and law and regulation framings. The Secil’s Group SR also highlights the financial frame, exposing the challenge of reconciling economic with collective interests. There is room for researchers to explore the concepts of CSR, sustainability and environment, social and governance (ESG) through the lens of complementarity. Originality/value – This study shows that the Wehmeier and Raaz (2012) model, created to study transparency, can be applied to other communication studies. This paper explores a case study and, for this reason, is not generalisable. Although, the method and theoretical framework can be applied to any organisation.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationMelchiades Soares, A. (2022), "Climate change framing in the communication of CSR policies: the Secil Group example", Journal of Communication Management, Vol. 27 No. 2, pp. 226-240. https://doi.org/10.1108/JCOM-04-2022-0048pt_PT
dc.identifier.doi10.1108/JCOM-04-2022-0048pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.5/30340
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectCorporate Social Responsibility; Sustainability; Climate Change; Strategic Communication; Framing.pt_PT
dc.titleClimate change framing in the communication of CSR policies: the Secil Group examplept_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage240pt_PT
oaire.citation.issue2pt_PT
oaire.citation.startPage226pt_PT
oaire.citation.titleJournal of Communication Managementpt_PT
oaire.citation.volume27pt_PT
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT

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