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Authors
Abstract(s)
A presente investigação surge no âmbito da realização do trabalho final
de Mestrado em Design de Comunicação.
Trata-se de uma investigação que aborda a área de Design Fixation
focando-se no processo criativo e na sua importância no estado de
bloqueio dos estudantes de Design das universidades e faculdades
portuguesas.
O bloqueio criativo associa-se à incapacidade de gerar novas ideias,
experiências, entre outros. Scott Kaufman e Carolyn Gregoire
(2015) defendem, no livro “Wired to Create”, que uma das principais
particularidades do bloqueio criativo é o desafio inerente à sua
compreensão. A prática da criatividade não é um processo linear,
a experimentação – a tentativa e erro -, a autorreflexão perante o que
se produz e principalmente o entendimento do processo criativo de
cada um são fundamentais para compreender as causas do bloqueio.
Embora o bloqueio e simultaneamente o desbloqueio sejam
determinantes para o desenvolvimento do projeto, a constante
rotatividade de pensamentos, entre estudantes, professores e criativos,
capacita não só o desenvolvimento de ideias, mas também, cada vez
mais, a possibilidade de o estudante pensar criativamente.
Deste modo, o objeto de aprendizagem - podcast - surge nesta
investigação, como um potenciador para o processo criativo dos
estudantes de Design, bem como a geração de pensamentos, ideias e,
idealmente, o desbloquear de situações de bloqueio.
This research was carried out as part of the final work for a Master’s Degree in Communication Design. It is an investigation that addresses the area of Design Fixation, focusing on the creative process and its importance in the state of design students at portuguese universities and colleges. Creative block is associated with the inability to generate new ideas, experiences, among others. In their book “Wired to Create”, Scott Kaufman and Carolyn Gregoire (2015) argue that one of the main characteristics of ´ a creative block is the challenge inherent in understanding it. The practice of creativity is not a linear process; experimentation - trial and error - self-reflection on what is produced and, above all, understanding one’s own creative process are fundamental to understanding the causes of the block. Although the initial stuckness and, at the same time, the breaking of the stuckness are decisive for the development of the project, the constant rotation of thoughts between students, teachers and creatives enables not only the development of ideas, but also, increasingly, the possibility for the student to think creatively. In this way, the learning object - podcast - appears in this research as an enabler for the creative process of design students, as well as the generation of thoughts, ideas and, ideally, the breaking down of situations of stuckness.
This research was carried out as part of the final work for a Master’s Degree in Communication Design. It is an investigation that addresses the area of Design Fixation, focusing on the creative process and its importance in the state of design students at portuguese universities and colleges. Creative block is associated with the inability to generate new ideas, experiences, among others. In their book “Wired to Create”, Scott Kaufman and Carolyn Gregoire (2015) argue that one of the main characteristics of ´ a creative block is the challenge inherent in understanding it. The practice of creativity is not a linear process; experimentation - trial and error - self-reflection on what is produced and, above all, understanding one’s own creative process are fundamental to understanding the causes of the block. Although the initial stuckness and, at the same time, the breaking of the stuckness are decisive for the development of the project, the constant rotation of thoughts between students, teachers and creatives enables not only the development of ideas, but also, increasingly, the possibility for the student to think creatively. In this way, the learning object - podcast - appears in this research as an enabler for the creative process of design students, as well as the generation of thoughts, ideas and, ideally, the breaking down of situations of stuckness.
Description
Keywords
design de comunicação design fixation processo criativo bloqueio communication design design fixation creative process creative block
Pedagogical Context
Citation
Publisher
Faculdade Arquitetura, Universidade Lisboa