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O impacto da pandemia COVID-19 nos processos de recrutamento e seleção das “big four” em Portugal : a ascensão do e-recruitment
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Resumo(s)
O clima de crescente competitividade e agressividade no mercado de trabalho, acentuou-se com o surgimento da pandemia COVID-19, alterando por completo os processos de Recrutamento e Seleção das empresas em Portugal e no mundo.
Neste sentido, a presente dissertação tem como principal objetivo analisar o impacto que a pandemia teve nos processos de R&S das “Big Four” em Portugal, incluindo o recurso ao E-Recruitment e as suas principais motivações. Para o desenvolvimento deste estudo, foi aplicado um questionário online aos colaboradores destas quatro empresas que correspondessem ao perfil indicado. Foram obtidas 24 respostas válidas, tendo sido posteriormente analisadas e tratadas através de Excel.
Os resultados obtidos indicaram a importância e pertinência do recurso ao recrutamento online, durante e pós-pandemia. Para os especialistas desta área, o uso deste tipo de recrutamento não-tradicional, em contexto pandémico, tornou-se imprescindível e essencial na realização destes processos. A utilização de redes sociais também cresceu exponencialmente e o Linkedin surge como a fonte de recrutamento mais utilizada por parte dos recrutadores. No entanto, e apesar de todas as vantagens e mais valias identificadas, mantém-se alguma resistência em algumas áreas de negócio em manter os processos de recrutamento e seleção totalmente online pós-pandemia, principalmente pela falta de humanização do processo e conhecimento superficial dos candidatos. A principal tendência identificada foi a adoção de processos híbridos de recrutamento e seleção, conseguindo atingir a rapidez e eficácia necessária e, ao mesmo tempo manter uma ligação mais próxima com os candidatos e conhecê-los de forma mais aprofundada.
Neste sentido, torna-se essencial para o futuro das organizações continuarem atentas às novas tendências de mercado e às constantes evoluções tecnológicas, de forma a aumentarem a hipótese de serem bem-sucedidas e manterem a sua vantagem competitiva.
The climate of growing competitiveness and aggressiveness in the labor market intensified with the emergence of the COVID-19 pandemic, completely changing the Recruitment and Selection processes of companies in Portugal and worldwide. In this context, the present dissertation aims to analyze the impact that the pandemic had on the Recruitment and Selection processes of the “Big Four” in Portugal, including the use of E-Recruitment and its main motivations. To conduct this study, an online questionnaire was applied to the employees of these four companies who matched the indicated profile. A total of 24 valid responses were obtained and subsequently analyzed and processed using Excel. The results obtained showed the importance and relevance of online recruitment during and after the pandemic. According to experts in this field, the use of such non-traditional recruitment methods in a pandemic context has become indispensable and essential in conducting these processes. The use of social networks has also grown exponentially, with LinkedIn emerging as the most widely used recruitment source by recruiters. However, despite all the advantages and benefits identified, some resistance remains in certain business areas to maintain recruitment and selection processes entirely online post-pandemic, primarily due to the lack of humanization in the process and superficial knowledge of candidates. The main trend identified was the adoption of hybrid recruitment and selection processes, achieving the necessary speed and efficiency while maintaining a closer connection with candidates and getting to know them in a deeper way. In this sense, it is essential for the future of organizations to remain aware of new market trends and constant technology developments in order to increase their chances of success and maintain their competitive strength.
The climate of growing competitiveness and aggressiveness in the labor market intensified with the emergence of the COVID-19 pandemic, completely changing the Recruitment and Selection processes of companies in Portugal and worldwide. In this context, the present dissertation aims to analyze the impact that the pandemic had on the Recruitment and Selection processes of the “Big Four” in Portugal, including the use of E-Recruitment and its main motivations. To conduct this study, an online questionnaire was applied to the employees of these four companies who matched the indicated profile. A total of 24 valid responses were obtained and subsequently analyzed and processed using Excel. The results obtained showed the importance and relevance of online recruitment during and after the pandemic. According to experts in this field, the use of such non-traditional recruitment methods in a pandemic context has become indispensable and essential in conducting these processes. The use of social networks has also grown exponentially, with LinkedIn emerging as the most widely used recruitment source by recruiters. However, despite all the advantages and benefits identified, some resistance remains in certain business areas to maintain recruitment and selection processes entirely online post-pandemic, primarily due to the lack of humanization in the process and superficial knowledge of candidates. The main trend identified was the adoption of hybrid recruitment and selection processes, achieving the necessary speed and efficiency while maintaining a closer connection with candidates and getting to know them in a deeper way. In this sense, it is essential for the future of organizations to remain aware of new market trends and constant technology developments in order to increase their chances of success and maintain their competitive strength.
Descrição
Mestrado Bolonha em Ciências Empresariais
Palavras-chave
Recrutamento e Seleção E-Recruitment “Big Four” COVID-19 Recruitment and Selection E-Recruitment “Big Four” COVID-19
Contexto Educativo
Citação
Leal, Adriana Ramos (2023). “O impacto da pandemia COVID-19 nos processos de recrutamento e seleção das “big four” em Portugal : a ascensão do e-recruitment”. Dissertação de Mestrado. Universidade de Lisboa. Instituto Superior de Economia e Gestão
Editora
Instituto Superior de Economia e Gestão