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Cartazes como objetos de narrativa
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Esta dissertação pretende analisar vários cartazes de filmes de terror/thrillers desenvolvidos entre 1970 a 1999, numa tentativa de aprofundar o conhecimento que os designers consideraram pertinente representar no cartaz, qual a narrativa presente nele, e que interpretação o público teve dos mesmos. Foi escolhido o género de Terror e Thriller devido às emoções especificas que os filmes pretendem provocar ao público, especificamente medo, ansiedade e desconforto — algo que em princípio não associamos com objetos estáticos — tornando um caso de estudo mais eficiente e direto.
Será feito um enquadramento histórico do cartaz enquanto objeto de narrativa, desde o seu aparecimento afiliado com o cinema até aos dias de hoje; um enquadramento teórico das áreas escolhidas, entre elas, literacia visual, semiótica, teoria da cor e psicologia, para depois apoiar posteriores entrevistas a designers, inquéritos ao público e análises aos próprios cartazes.
Retiram-se conclusões e recomendações no final, face a toda a informação analisada, visando ajudar designer no processo de criação de cartazes e outros objetos gráficos.
This dissertation aims to analyze several horror/thriller movie posters developed between 1970 and 1999, in an attempt to deepen the knowledge that the designers considered pertinent to represent in the poster, what narrative was present in it, and what interpretation the public had of them. The Horror and Thriller genre was chosen because of the specific emotions the films are intended to provoke in the public, specifically fear, anxiety and discomfort - something we don't normally associate with static objects - making for a more efficient and direct case study. There will be a historical framework of the poster as a narrative object, from its emergence affiliated with cinema to the present day; a theoretical framework of the chosen areas, including visual literacy, semiotics, color theory and psychology, to then support subsequent interviews with designers, public surveys and analysis of the posters themselves. Conclusions and recommendations are drawn at the end, based on all the information analyzed, with the aim of helping designers in the process of creating posters and other graphic objects.
This dissertation aims to analyze several horror/thriller movie posters developed between 1970 and 1999, in an attempt to deepen the knowledge that the designers considered pertinent to represent in the poster, what narrative was present in it, and what interpretation the public had of them. The Horror and Thriller genre was chosen because of the specific emotions the films are intended to provoke in the public, specifically fear, anxiety and discomfort - something we don't normally associate with static objects - making for a more efficient and direct case study. There will be a historical framework of the poster as a narrative object, from its emergence affiliated with cinema to the present day; a theoretical framework of the chosen areas, including visual literacy, semiotics, color theory and psychology, to then support subsequent interviews with designers, public surveys and analysis of the posters themselves. Conclusions and recommendations are drawn at the end, based on all the information analyzed, with the aim of helping designers in the process of creating posters and other graphic objects.
Descrição
Palavras-chave
design cartazes de filmes narrativa visual terror processo criativo movie poster visual narrative terror criative process
Contexto Educativo
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Faculdade Arquitetura, Universidade Lisboa