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Design editorial e ilustração para a infância sobre arquitetura
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Resumo(s)
O presente estudo enquadra-se no âmbito do Mestrado em Design de Comunicação, mais concretamente do Design Editorial e da Ilustração para a Infância, como Estágio Académico de Natureza Profissional.
Definiu-se como principal objetivo a criação de um livro infantil ilustrado, em Língua Portuguesa, pedagógico, de base científica e experimental, no contexto do estágio académico no Gabinete FAJúnior. Com este estágio, foi objetivo primordial refletir o papel do Design de Comunicação na divulgação de conteúdos educativos direcionados com crianças em idade escolar, de modo a cativar o seu interesse pela Arquitetura, Urbanismo e Design como disciplinas completas e expressão técnica e artística.
O livro Uma Família de Portas foi uma iniciativa da FAJúnior em co-autoria com a Professora Margarida Louro. A sua temática central assenta na Reabilitação de Edifícios, pretendendo, particularmente, despertar nas camadas mais jovens da população uma consciência focalizada nas suas valências, promovendo uma sensibilidade para compreender os espaços que as envolvem.
Partiu-se de uma contextualização teórica na área do Design de Comunicação na qual foi investigado, essencialmente, o Design Editorial aliado ao Álbum Ilustrado e, no âmbito da componente projetual, foi abordada a temática dos Objetos Mágicos presentes na Literatura Infantil. Este enquadramento teórico assume-se como a primeira fase metodológica da investigação, que impulsionou e direcionou o projeto proposto.
O resultado final desta investigação traduz-se num objeto capaz de responder aos objetivos propostos, sustentado pelo processo metodológico descrito. Todo o processo percorrido foi coordenado pela FAJúnior, que permitiu criar um vínculo entre o universo académico e o profissional, proporcionando novas responsabilidades e partilha de conhecimento entre as entidades envolvidas através do desenvolvimento de projetos reais para clientes reais.
ABSTRACT: This study falls within the scope of Communication Design, more specifically of Editorial Design and Illustration for children, as part of an Academic Internship of Professional Nature. The main goal of this study is based on the creation of an educational illustrated children’s book, written in Portuguese, with a scientific and experimental basis, in the context of the academic internship at FAJúnior. With this approach, the main goal is to reflect on the role of Communication Design in the transmission of contents directed to children in order to motivate them, since a young age, to be aware of architecture, urbanism and design as complete courses of technical and artistic expression. Uma Família de Portas was produced by FA Júnior in co-authoring with Professor Margarida Louro. The essence of this book is set on the rehabilitation of buildings, with the particular goal to inspire the younger population to have a conscience more focused on the values that promote an awareness to understand the spaces that involve them. In the search to satisfy this need and starting from a mixed nature methodology – interventionist and non-interventionist – this study started with a theorizing approach in Communication Design addressed to Editorial Design and the Picture Book. Subsequently and in the scope of the design component, the theme of Magical Objects in Children’s Literature was approached. This theoretical framework assumes itself as the first methodological phase of the research, which has boosted and directed the proposed project. This outcome of this research is an object that responds to the proposed goals, supported by the methodological process described. All this process was coordinated by FAJúnior, which allowed to create a bond between both the academic and the professional universe, promoting new responsibilities and sharing knowledge among all the involved parties through the development of real projects for real clients.
ABSTRACT: This study falls within the scope of Communication Design, more specifically of Editorial Design and Illustration for children, as part of an Academic Internship of Professional Nature. The main goal of this study is based on the creation of an educational illustrated children’s book, written in Portuguese, with a scientific and experimental basis, in the context of the academic internship at FAJúnior. With this approach, the main goal is to reflect on the role of Communication Design in the transmission of contents directed to children in order to motivate them, since a young age, to be aware of architecture, urbanism and design as complete courses of technical and artistic expression. Uma Família de Portas was produced by FA Júnior in co-authoring with Professor Margarida Louro. The essence of this book is set on the rehabilitation of buildings, with the particular goal to inspire the younger population to have a conscience more focused on the values that promote an awareness to understand the spaces that involve them. In the search to satisfy this need and starting from a mixed nature methodology – interventionist and non-interventionist – this study started with a theorizing approach in Communication Design addressed to Editorial Design and the Picture Book. Subsequently and in the scope of the design component, the theme of Magical Objects in Children’s Literature was approached. This theoretical framework assumes itself as the first methodological phase of the research, which has boosted and directed the proposed project. This outcome of this research is an object that responds to the proposed goals, supported by the methodological process described. All this process was coordinated by FAJúnior, which allowed to create a bond between both the academic and the professional universe, promoting new responsibilities and sharing knowledge among all the involved parties through the development of real projects for real clients.
Descrição
Dissertação de Mestrado em Design, com a especialização em Design de Comunicação apresentada na Faculdade de Arquitetura da Universidade de Lisboa para obtenção do grau de Mestre.
Palavras-chave
Design de comunicação ilustração Design editorial Literatura para a infância Objetos mágicos Communication design illustration Editorial design Children’s literature Magical objects
Contexto Educativo
Citação
GONÇALVES, Joana Fátima Gameiro - Design editorial e ilustração para a infância sobre arquitetura : um estudo da casa e dos objetos mágicos na literatura infantil.- Lisboa: FA, 2018. Dissertação de Mestrado.
Editora
Universidade de Lisboa, Faculdade de Arquitetura