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Atrair talentos : proposta de um programa de trainees para uma empresa do setor das TIC
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Orientador(es)
Resumo(s)
O presente projeto tem por objetivo final a criação de um programa de trainees para uma empresa de desenvolvimento de software do sector das TIC. Este projeto surge devido ao crescimento exponencial que este mercado tem tido em matéria de oferta de novas oportunidades, onde carece de profissionais qualificados para fazer face a esse crescimento e dai a dificuldade em atrair o seu ativo mais valioso, o talento humano. O projeto foi desenvolvido seguindo uma metodologia qualitativa, baseando-se tanto num focus group (oito participantes), entrevistas semidiretivas (quatro participantes), análise documental, e benchmarking. Tendo por base um enquadramento teórico que aborda tópicos como recrutamento e seleção, atração de talento, employer branding e employer of choice, foi possível desenhar a proposta do programa de trainees, que começa pela identificação das necessidades organizacionais, a definição de objetivos, a estruturação do programa bem como dos processos de recrutamento e seleção, de formação e desenvolvimento, de avaliação e acompanhamento e, por fim, da integração dos trainees. No final, apresentam-se as conclusões e limitações que se retiram da elaboração do programa de trainees.
The aim of this project is to build a trainee program for a software development company in the ICT sector. This project is based on the need for the organization to be able to attract its most valuable asset, human talent, at a time when the job market is very competitive, lacks qualified professionals and where the supply of new opportunities is growing exponentially. It was developed using a qualitative methodology, based on four semi-directive interviews, a focus group with eight potential candidates for the trainee program, document analysis and benchmarking. Based on a theoretical framework covering topics such as recruitment and selection, attracting talent, employer branding and employer of choice, it was possible to design the trainee program proposal, which begins by identifying organizational needs, defining objectives, structuring the programme as well as the recruitment and selection, training and development, evaluation and monitoring processes and, finally, the integration of the trainees. Finally, the conclusions and limitations of the trainee program are presented.
The aim of this project is to build a trainee program for a software development company in the ICT sector. This project is based on the need for the organization to be able to attract its most valuable asset, human talent, at a time when the job market is very competitive, lacks qualified professionals and where the supply of new opportunities is growing exponentially. It was developed using a qualitative methodology, based on four semi-directive interviews, a focus group with eight potential candidates for the trainee program, document analysis and benchmarking. Based on a theoretical framework covering topics such as recruitment and selection, attracting talent, employer branding and employer of choice, it was possible to design the trainee program proposal, which begins by identifying organizational needs, defining objectives, structuring the programme as well as the recruitment and selection, training and development, evaluation and monitoring processes and, finally, the integration of the trainees. Finally, the conclusions and limitations of the trainee program are presented.
Descrição
Mestrado Bolonha em Gestão de Recursos Humanos
Palavras-chave
atração talento employer branding programa de trainees TIC attraction talent employer branding trainee program IT
Contexto Educativo
Citação
Hassam, Sofia Minoz (2023). “Atrair talentos : proposta de um programa de trainees para uma empresa do setor das TIC”. Dissertação de Mestrado. Universidade de Lisboa. Instituto Superior de Economia e Gestão
Editora
Instituto Superior de Economia e Gestão