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Crowdfunding em Portugal : estudo de caso da plataforma PPL
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O crowdfunding é um modelo simples e recente que permite financiar projetos criativos em áreas tão diferentes, que podem ir desde o cinema à gastronomia, através de muitos valores monetários de um elevado número de pessoas que partilham os mesmos interesses, em troca de recompensas. Este modelo de financiamento colaborativo surgiu inicialmente nos Estados Unidos da América, no ano de 2006, mas rapidamente se espalhou pelos diversos continentes, chegando a Portugal em 2011. Esta rápida expansão deveu-se ao facto de esta nova forma de angariação de fundos monetários ser bastante atrativa para o financiamento das startups, uma vez que em relação ao sistema bancário, não existe taxa de juro a suportar pelos empreendedores.
Contudo, o crowdfunding está a dar os seus primeiros passos em Portugal através de algumas empresas que desenvolveram plataformas online com o principal objetivo de aumentar a utilização por parte dos indivíduos deste novo modelo. Uma dessas empresas é a Orange Bird que desenvolveu, desde maio de 2011, a plataforma PPL (People).
Esta dissertação pretende analisar esta plataforma e verificar se este novo modelo de financiamento pode ser considerado como uma alternativa viável para o financiamento das startups em Portugal. Para a realização desta análise, a metodologia utilizada foi o estudo de caso.
Para além disso, o recurso a entrevistas com profissionais da Orange Bird e a documentos secundários permitiu aumentar a compreensão sobre o modelo de financiamento, bem como sobre o impacto que este está a provocar no financiamento das startups.
Crowdfunding is a simple model that allows recent fund creative projects in so many different areas, which can range from film to food, through many monetary values of a large number of people who share the same interests, in exchange for rewards. This model of collaborative funding originally appeared in the United States of America, in 2006, but quickly spread to various continents, reaching Portugal in 2011. This rapid expansion was due to the fact that this new way of raising monetary funds be very attractive for financing startups since in the banking system, there is no interest rate to be borne by entrepreneurs. However, crowdfunding is taking its first steps in Portugal through some companies that have developed online platforms with the main objective of increasing the use by individuals of this new model. One such company is the Orange Bird that developed since May 2011, PPL (People) platform. This thesis aims is analyze this platform and check out this new funding model can be considered as a viable alternative for financing startups in Portugal. For this analysis the methodology used was the case study. In addition, the use of interviews with professionals in the Orange Bird and secondary documents helped increase understanding about the funding model as well as the impact that this is causing in financing startups.
Crowdfunding is a simple model that allows recent fund creative projects in so many different areas, which can range from film to food, through many monetary values of a large number of people who share the same interests, in exchange for rewards. This model of collaborative funding originally appeared in the United States of America, in 2006, but quickly spread to various continents, reaching Portugal in 2011. This rapid expansion was due to the fact that this new way of raising monetary funds be very attractive for financing startups since in the banking system, there is no interest rate to be borne by entrepreneurs. However, crowdfunding is taking its first steps in Portugal through some companies that have developed online platforms with the main objective of increasing the use by individuals of this new model. One such company is the Orange Bird that developed since May 2011, PPL (People) platform. This thesis aims is analyze this platform and check out this new funding model can be considered as a viable alternative for financing startups in Portugal. For this analysis the methodology used was the case study. In addition, the use of interviews with professionals in the Orange Bird and secondary documents helped increase understanding about the funding model as well as the impact that this is causing in financing startups.
Descrição
Mestrado em Gestão e Estratégia Industrial
Palavras-chave
Crowdfunding Financiamento Startups Plataforma Funding Platform
Contexto Educativo
Citação
Leal, Gabriel Filipe Caria (2016). "Crowdfunding em Portugal : estudo de caso da plataforma PPL". Dissertação de Mestrado, Universidade de Lisboa. Instituto Superior de Economia e Gestão.
Editora
Instituto Superior de Economia e Gestão