2013, Volume XVIII, nº 1
URI permanente para esta coleção:
Navegar
Entradas recentes
- Integrating social media tools in a web portalPublication . Santos, Daniela; Picoto, WinnieBenefitting from Web 2.0 features, Social Media allows organisations to be where the users are, creating proximity, talking to them, and knowing what they want. Going viral and word-of-mouth become easier, as these platforms allow us to share, to like, and to use multimedia and convergence – as they can interact with each other, communicating on a large scale. Given that online portals provide for a highly competitive environment, players strive to get more visits, better search rankings, and even aspire to be the homepage for the Web universe. We discuss the integration of Social Media tools in a Web Portal, and explore how using these together may improve the competitiveness of a Web Portal. A large Web Portal was selected to develop this case study. We found that, although for this particular Web Portal conditions were created to accommodate and integrate the chosen Social Media platforms, this was done in an organic and fluid way, with great focus on community construction and less focus on absorptive capacity. Based on the findings of this case study, we propose a dynamic cycle of benefits for integrating Social Media tools in a Web Portal.
- Corporate governance : value creation and performance in credit unionsPublication . Francisco, José Roberto de Souza; Amaral, Hudson Fernandes; Castro, Luís M. de CastroIn this study, we examine the relationship between good corporate governance practices and the creation of value/performance of credit unions from 2010 to 2012. The objective was to create and validate a corporate governance index for credit unions, and to then analyse the relationship between good governance practices and the creation of value/performance. The problem question is: do good corporate governance practices provide value creation for credit unions? The research started by creating indices from factor analysis to identify latent dependent variables related to value creation and performance; next indices were created from the principal component analysis for the creation of independent latent variables related to corporate governance. Finally, based on panel data from regression models, the influence of the variables and indices related to corporate governance on the indices of value creation and performance was verified. Based on the research, it became evident that the Corporate Governance Index (IGC) is mainly impacted by Executive Management, with 40.31% of the IGC value, followed by the Representation and Participation dimension, with 34.07% of the IGC value. The contribution for academics was the creation of the Corporate Governance Index (IGC) applied for credit unions. As for the contribution to the system of credit unions, the highlight was the effectiveness of the mechanisms for economic-financial and asset management adopted by BACEN, credit unions and OCEMG.