Da estratégia à execução dos rótulos de vinho verde : caso de estudo : Quinta de Aguiã

Abstract

This research will focus on the Minho Demarcated Region and its Vinho Verde wines. This region is known for being diverse and versatile in wine styles and profiles, known for producing not only light and fresh wines, but also mineral, complex, and structured wines. The goal is to respond to the needs of this market and to understand the impact that the region has on wine communication. The design of the wine label is the first visual contact of the consumer, which leads it to have a preponderant weight in the communication of the product. Through consumers and local producers' knowledge, I will try to understand this influence and with the information collected throughout this process, I will then proceed to a compilation and analysis, with the goal of developing a series of labels for the estate under study: Quinta de Aguiã. The final label will have to meet the needs of the market and stand out for its relevance, as well as maintain the identity and history of the farm.