| Data | Título | Autor(es) | Tipo | Acesso |
| 2016 | Causal recipes for customer loyalty to travel agencies: Differences between online and offline customers | Silva, Graça Miranda; Gonçalves, Helena Martins | article |  |
| 2014 | Customer loyalty through social networks: Lessons from Zara on Facebook | Gamboa, Ana Margarida; Gonçalves, Helena Martins | article | |
| 2020 | Determinants of users’ continuance intention toward digital innovations: Are late adopters different? | Jahanmir, Sara F.; Silva, Graça Miranda; Gomes, Paulo J.; Gonçalves, Helena Martins | article | |
| 2016 | Green buying behavior and the theory of consumption values: A fuzzy-set approach | Gonçalves, Helena Martins; Lourenço, Tiago Ferreira; Silva, Graça Miranda | article | |
| 2018 | Green consumer segmentation: managerial and environmental implications from the perspective of business strategies and practices | Afonso, Carolina; Gavilan, Diana; Garcia-Madariaga, Jesus; Gonçalves, Helena Martins | bookPart | |
| 2021 | Information searching in the mobile environment: Differences in involvement dimensions among product categories | Santos, Susana Fernandes dos; Gonçalves, Helena Martins | article | |
| 2018 | Lower on the totem pole : The influence of sense of control and trait anxiety on cortisol at lower hierarchical levels | Guedes, Maria João; Patel, Pankaj C.; Gonçalves, Helena Martins; Gonçalves, Vitor da Conceição | article |  |
| 2018 | Motivations for posting online reviews in the hotel industry | Gonçalves, Helena Martins; Silva, Graça Miranda; Martins, Telma Gomes | article | |
| 2012 | Multi-group invariance in a third-order factorial model: Attribute satisfaction measurement | Gonçalves, Helena Martins | article | |
| 2019 | Multichannel consumer behaviors in the mobile environment: Using fsQCA and discriminant analysis to understand webrooming motivations | Santos, Susana Fernandes dos; Gonçalves, Helena Martins | article | |
| 2012 | Re-examining green purchase behaviour and the green consumer profile: new evidences | Akehurst, Gary; Afonso, Carolina; Gonçalves, Helena Martins | article | |
| 2013 | Social value and organizational performance in non-profit social organizations | Felício, J. Augusto; Gonçalves, Helena Martins; Gonçalves, Vítor da Conceição | article | |
| 2017 | Stress at the top: myth or fact? : Causal explanations from a fuzzy-set qualitative comparative analysis (fsQCA) | Guedes, Maria João; Gonçalves, Helena Martins; Gonçalves, Vítor da Conceição | article | |
| 2021 | The consumer decision journey: A literature review of the foundational models and theories and a future perspective | Santos, Susana Fernandes dos; Gonçalves, Helena Martins | article | |
| 2012 | The customer satisfaction-customer loyalty relationship: Reassessing customer and relational characteristics moderating effects | Gonçalves, Helena Martins; Sampaio, Patrícia | article | |
| 2016 | The influence of risks perception on the purchase of ecological personal care products | Afonso, Carolina; Gavilan, Diana; García-Madariaga, Jesús; Gonçalves, Helena Martins | article | |
| 2018 | The role of motivations and involvement in wine tourists' intention to return: SEM and fsQCA findings | Afonso, Carolina; Silva, Graça Miranda; Gonçalves, Helena Martins; Duarte, Margarida | article | |
| 2021 | Touchpoints and channels: classifications, characteristics, and issues for future research | Santos, Susana Fernandes dos; Gonçalves, Helena Martins | bookPart | |
| 2017 | Why consumers purchase organic products? The role of environment, health and age | Afonso, Carolina; Gavilán, Diana; Gonçalves, Helena Martins; García de Madariaga, Jesús | conferenceObject | |
