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Publicação
Memórias e estigmas de um bairro social: estratégia de ressignificação da Cova da Moura
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Resumo(s)
O presente trabalho busca propor ações, na perspectiva da cultura e da comunicação, de
combate ao estigma associado à Cova da Moura, para ajudar a multiplicar os discursos sobre
o bairro e ouvir as vozes historicamente excluídas do espaço público midiático, em um
processo contínuo de ressignificação. O trabalho apresenta o contexto histórico e atual do
bairro, identifica e analisa discursos veiculados pela mídia, bem como documentários e filmes
relacionados ao bairro Cova da Moura. Através da análise de conteúdo, reflete sobre conceitos
de identidade, cultura e comunicação, sua relação com a memória e a ressignificação de
estigmas. A partir das pesquisas e resultados encontrados, que apontam uma desproporção
entre narrativas criadas sobre o bairro e pelo bairro, pensou-se em como disseminar as vozes
dos seus moradores. O processo metodológico da Tecnologia Social da Memória foi utilizado
e adaptado a novas ideias, realidades e desafios que surgiram durante a execução do projeto.
O projeto é um Centro de Memória Digital, que apresenta o olhar do bairro Cova da Moura e
convida o público a conhecer um lado desconhecido e geralmente não representado pela
mídia. Serve como ponto de partida para reflexões sobre as diferenças de narrativas do bairro,
com o intuito de tentar reduzir o estigma e fazer-se perceber diferentes pontos de vista, bem
como toda a riqueza cultural que ali reside. A criação de um Centro de Memória assinala um
fortalecimento de vozes que consolidam o direito à história da Cova da Moura,
principalmente enquanto as histórias do bairro não fazem parte do acervo museológico e
arquivístico português.
The present work seeks to propose actions, from the perspective of culture and communication, to combat the stigma associated with Cova da Moura, to multiply the discourses about the neighborhood and to give visibility to voices historically excluded from the public media space, in a continuous process of re-signification. The work presents the historical and current context of the neighborhood, identifies and analyzes discourses conveyed by the media, as well as related documentaries and films related to the Cova da Moura neighborhood. Through content analysis, it reflects on concepts of identity, culture and communication, their relationship with memory and the resignification of stigmas. From the research and results found, which point to a disproportion between narratives created about the neighborhood and by the neighborhood, it was planned on how to disseminate the voices of its residents. The methodological process of the Social Technology of Memory was used and adapted to new ideas, realities and challenges that arose during the execution of the project. The project is a Digital Memory Center, which presents the perspective of the Cova da Moura neighborhood and invites the public to discover an unknown side that is not usually represented by the media. The project serves as a starting point for reflections on the differences in narratives in the neighborhood, in order to try to reduce stigma and make different points of view known, as well as all the cultural richness that resides there. The creation of a Memory Center marks a strengthening of voices that consolidate the right to the history of Cova da Moura, especially while the stories of the neighborhood are not part of the Portuguese museological and archival collection.
The present work seeks to propose actions, from the perspective of culture and communication, to combat the stigma associated with Cova da Moura, to multiply the discourses about the neighborhood and to give visibility to voices historically excluded from the public media space, in a continuous process of re-signification. The work presents the historical and current context of the neighborhood, identifies and analyzes discourses conveyed by the media, as well as related documentaries and films related to the Cova da Moura neighborhood. Through content analysis, it reflects on concepts of identity, culture and communication, their relationship with memory and the resignification of stigmas. From the research and results found, which point to a disproportion between narratives created about the neighborhood and by the neighborhood, it was planned on how to disseminate the voices of its residents. The methodological process of the Social Technology of Memory was used and adapted to new ideas, realities and challenges that arose during the execution of the project. The project is a Digital Memory Center, which presents the perspective of the Cova da Moura neighborhood and invites the public to discover an unknown side that is not usually represented by the media. The project serves as a starting point for reflections on the differences in narratives in the neighborhood, in order to try to reduce stigma and make different points of view known, as well as all the cultural richness that resides there. The creation of a Memory Center marks a strengthening of voices that consolidate the right to the history of Cova da Moura, especially while the stories of the neighborhood are not part of the Portuguese museological and archival collection.
Descrição
Palavras-chave
Identidade - Cova da Moura (Portugal) Memória - Cova da Moura (Portugal) Cova da Moura (Portugal) - História Cova da Moura (Portugal) - Na comunicação social Trabalhos de projecto de mestrado - 2023