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Abstract(s)
O presente trabalho se propõe a analisar a conexão entre a crise dos media
tradicionais e a ascensão dos populismos de direita a partir do caso do atual
presidente do Brasil, Jair Bolsonaro. O objetivo é compreender a ligação entre os
dois processos e, além disso, a relação entre os diferentes tipos de media e os
populistas.
Para atingi-lo, a pesquisa se debruça sobre o caminho percorrido pelos
media em meio ao surgimento e à popularização da Internet, sobretudo no que diz
respeito às três crises que se sucederam – as crises do modelo de negócios, de
credibilidade e de mediação –, e qual o impacto que causaram nos veículos de
imprensa, na esfera pública de debate e na política.
Uma vez estabelecida a ligação entre a crise dos media tradicionais, a
difusão das redes sociais e os populistas, a partir de conceitos como esfera pública,
fabricação do consenso e mediarquia, além de despolitização, fake news e
democracia, a análise se volta ao caso de Jair Bolsonaro, ao contexto histórico que
culminou com sua eleição e à própria relação que o presidente brasileiro mantém
com os media.
Aspectos como escândalos que envolvem o nome do presidente e o disparo
ilegal de mensagens em massa no período pré-eleitoral são analisados, bem como
tweets do presidente que mencionam os termos ‘mídia’, ‘imprensa’ e ‘jornalista’, a
fim de colaborar para a compreensão da relação de Bolsonaro com os media e de
evidenciar que a crise dos media tradicionais funciona como catalisadora da
ascensão dos populismos de direita, como se deu com Bolsonaro.
This paper aims to analyze the connection between the crisis of the traditional media and the rise of right-wing populism, taking the case of the current Brazilian president, Jair Bolsonaro, as an example. The goal is to understand the link between the two processes and, furthermore, the relationship between different types of media and populists. To achieve it, the research focuses on the path taken by the media in the midst of the emergence and popularization of the Internet, especially with regard to the three crises that followed – the crises of the business model, of credibility and of mediation –, and the impact they had on the press, on the public sphere of debate and on politics. Once the link between the crisis of traditional media, the spread of social networks and populists is established, based on concepts such as the public sphere, manufacturing consent and mediarchy, in addition to depoliticization, fake news and democracy, the analysis turns to the case of Jair Bolsonaro, to the historical context that culminated in his election and to the relationship that the Brazilian president maintains with the media. Aspects such as scandals involving the president's name and messages sent illegally in the pre-election period are analyzed, as well as the president's tweets that mention the terms 'media', 'press' and 'journalist', in order to contribute to the understanding of Bolsonaro's relationship with the media and to show that the crisis of the traditional media works as a catalyst for the rise of right-wing populists like the president.
This paper aims to analyze the connection between the crisis of the traditional media and the rise of right-wing populism, taking the case of the current Brazilian president, Jair Bolsonaro, as an example. The goal is to understand the link between the two processes and, furthermore, the relationship between different types of media and populists. To achieve it, the research focuses on the path taken by the media in the midst of the emergence and popularization of the Internet, especially with regard to the three crises that followed – the crises of the business model, of credibility and of mediation –, and the impact they had on the press, on the public sphere of debate and on politics. Once the link between the crisis of traditional media, the spread of social networks and populists is established, based on concepts such as the public sphere, manufacturing consent and mediarchy, in addition to depoliticization, fake news and democracy, the analysis turns to the case of Jair Bolsonaro, to the historical context that culminated in his election and to the relationship that the Brazilian president maintains with the media. Aspects such as scandals involving the president's name and messages sent illegally in the pre-election period are analyzed, as well as the president's tweets that mention the terms 'media', 'press' and 'journalist', in order to contribute to the understanding of Bolsonaro's relationship with the media and to show that the crisis of the traditional media works as a catalyst for the rise of right-wing populists like the president.
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Keywords
Bolsonaro, Jair, 1955- - E os meios de comunicação social Meios de comunicação social e as redes sociais Teses de mestrado - 2022