A carregar...
Publicação
Airbnb em Lisboa: da partilha à profissionalização do alojamento local
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 3.04 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
O turismo assume especial relevância na economia da capital portuguesa e o Alojamento Local
(AL) tornou-se num eixo fundamental para o bom desempenho do setor turístico. Na última
década, observou-se a uma escalada no número de registos de AL na cidade de Lisboa e a uma
evolução dos perfis dos agentes económicos a operar no mercado, transitando de pequenos
proprietários para grandes empresas.
O presente trabalho pretende investigar os motivos que contribuíram para a profissionalização
do setor do AL. Deste modo, a partir da análise da regulamentação legal que disciplina este
setor, assim como da observação da plataforma digital Airbnb, argumenta-se que ambas
contribuíram para o incentivo da especialização do alojamento turístico. Por um lado, a
legislação introduziu requisitos obrigatórios a serem cumpridos no âmbito da exploração de
uma unidade de AL, independentemente do tipo de exploração e qualidade do explorador, ou
seja, quer se trate de partilha de lar ou de imóveis inteiros dedicados exclusivamente ao
negócio, quer se trate de particulares ou empresas. Desta forma, o legislador não dissociou a
figura do anfitrião empresarial da do anfitrião familiar. Por outro lado, a Airbnb, a intermediária
de alojamentos que promove a imagem altruísta da partilha de casa entre desconhecidos,
concebe simultaneamente novas ferramentas e funcionalidades que respondem às necessidades
dos anfitriões e do mercado e, por conseguinte, estes vão profissionalizando-se ao longo do
tempo. Assim, conclui-se que a regulamentação, de uma forma direta, e a Airbnb, de uma
forma indireta, participaram na promoção do processo da profissionalização do AL e dos
anfitriões.
Através da realização de entrevistas semiestruturadas a anfitriões individuais de Lisboa, foi
possível concluir que o mercado do AL está efetivamente a profissionalizar-se em Lisboa e
consideram-se duas ordens de fatores intimamente associadas ao fenómeno da
profissionalização do setor que são essencialmente de natureza legislativa e económica.
Tourism is an important part of the economy in the Portuguese capital of Lisbon. Short Term Rentals (STR), including those offered via the Airbnb digital platform, have become a fundamental axis for the good performance of the tourism sector. In the last decade, there has been an increase in the number of STR registrations in the city of Lisbon and an evolution in the profiles of economic agents operating in the market, moving from small owners to large companies. The present work aims to investigate the reasons that contributed to the professionalization of the STR sector. Based on an analysis of the specific regulatory framework that disciplines the STR sector, as well as observation of the Airbnb digital platform, it is argued that both contributed to the encouragement of professionalization. The legal framework introduced mandatory requirements to be fulfilled within the scope of exploration of either a single STR unit or entire properties exclusively dedicated to the business. In this way, the legislation did not differentiate between individual hosts and professional hosts. Airbnb is a STR intermediary that promotes the altruistic image of sharing a house between strangers, and, at the same time, it designs new tools for hosts and market needs and, consequently, the hosts become more professional over time. Thus, it is concluded that legislation, in a direct way, and Airbnb, in an indirect way, contributed to the promotion of the professionalization process of the STR and of hosts. As a result of an empirical study carried out through semi-structured interviews with hosts in Lisbon, it was possible to conclude that the STR market is proven to become more professional in Lisbon and to consider two factors associated with the process of professionalization, which are legal and economic in nature.
Tourism is an important part of the economy in the Portuguese capital of Lisbon. Short Term Rentals (STR), including those offered via the Airbnb digital platform, have become a fundamental axis for the good performance of the tourism sector. In the last decade, there has been an increase in the number of STR registrations in the city of Lisbon and an evolution in the profiles of economic agents operating in the market, moving from small owners to large companies. The present work aims to investigate the reasons that contributed to the professionalization of the STR sector. Based on an analysis of the specific regulatory framework that disciplines the STR sector, as well as observation of the Airbnb digital platform, it is argued that both contributed to the encouragement of professionalization. The legal framework introduced mandatory requirements to be fulfilled within the scope of exploration of either a single STR unit or entire properties exclusively dedicated to the business. In this way, the legislation did not differentiate between individual hosts and professional hosts. Airbnb is a STR intermediary that promotes the altruistic image of sharing a house between strangers, and, at the same time, it designs new tools for hosts and market needs and, consequently, the hosts become more professional over time. Thus, it is concluded that legislation, in a direct way, and Airbnb, in an indirect way, contributed to the promotion of the professionalization process of the STR and of hosts. As a result of an empirical study carried out through semi-structured interviews with hosts in Lisbon, it was possible to conclude that the STR market is proven to become more professional in Lisbon and to consider two factors associated with the process of professionalization, which are legal and economic in nature.
Descrição
Palavras-chave
Airbnb Alojamento local Profissionalização Economia de partilha