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Cosméticos eficazes: mito ou realidade?
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Os Produtos Cosméticos (PC) têm elevada importância e são fundamentais para a população na generalidade, uma vez que ajudam no seu bem-estar, aparência e estado de saúde da pele. Dado o seu crescente consumo nos últimos anos surgiu a necessidade por parte das diferentes empresas cosméticas, de se destacarem no mercado através do uso de alegações que as favorecessem em comparação com as restantes marcas. No entanto, não basta alegar que o produto tem determinada ação, tem que fazer prova das suas alegações. Quer por imposição legal, quer pela necessidade de informar o consumidor, existe a necessidade de provar a sua ação no local de aplicação de modo a cumprir os requisitos da veracidade, honestidade e sustentação da prova de modo a permitir que o consumidor tome uma decisão devidamente consciente e informada.
A presente monografia tem como principal objetivo a análise da eficácia de determinados produtos existentes no mercado, com o intuito de comparar os ensaios realizados com as respetivas alegações bem como estratégias de marketing envolvidas, fazendo também uma abordagem referente à importância dos testes de eficácia. Desta forma, a presente monografia é constituída por duas grandes partes: na primeira é referida toda a contextualização regulamentar dos PC e na segunda parte são apresentados quatro exemplos de cosméticos onde foram analisadas as alegações e respetivos estudos. Os quatro produtos avaliados destinam-se a peles desidratadas e secas e/ou para prevenção de dermatites atópicas e envelhecimento cutâneo sendo todos comercializados no segmento da Farmácia Comunitária. Toda a informação avaliada foi disponibilizada pelas empresas que comercializam estes produtos em Portugal.
Verificou-se que a maioria das alegações feitas são devidamente comprovadas com base em evidências científicas e que cumprem os requisitos necessários para a sua posterior comercialização de acordo com os Regulamentos (CE) n.o 1223/2009 relativo aos produtos cosméticos e 655/2013 relativo às alegações.
Cosmetic Products (CP) are of high importance and are essential for the general population, as they help in their well-being, appearance, and skin health. Given its growing consumption in recent years, the need arose, on the part of the different cosmetic companies, to stand out in the market through the use of specific claims that favored them in comparison with the other brands. However, it is not enough to claim that the product has a specific action, it has to prove the allegations. Whether due to legal imposition or the need to inform the consumer, there is a need to prove its action at the place of application in order to meet the requirements of veracity, honesty, and supporting evidence in order to allow the consumer to make a decision properly conscious and informed. This monograph has the main objective to analyze the effectiveness of certain products to compare the tests carried out with the respective claims as well as the marketing strategies involved, also approaching the importance of effectiveness tests. Thus, this monograph consists of two main parts: in the first part, all the regulatory context is mentioned and in the second part, four examples of cosmetics are presented where the claims and respective studies were analyzed. The four products evaluated are intended for dehydrated and dry skin and/or for the prevention of atopic dermatitis and skin aging, all of which are marketed in the Pharmacy segment. All the evaluated information was made available by the companies that sell these products in Portugal. It was found that most of the claims made are duly substantiated based on scientific evidence and that they meet the requirements for their subsequent marketing following Regulation (EC) N.o 1223/2009 on cosmetic products and 655/2013 concerning claims.
Cosmetic Products (CP) are of high importance and are essential for the general population, as they help in their well-being, appearance, and skin health. Given its growing consumption in recent years, the need arose, on the part of the different cosmetic companies, to stand out in the market through the use of specific claims that favored them in comparison with the other brands. However, it is not enough to claim that the product has a specific action, it has to prove the allegations. Whether due to legal imposition or the need to inform the consumer, there is a need to prove its action at the place of application in order to meet the requirements of veracity, honesty, and supporting evidence in order to allow the consumer to make a decision properly conscious and informed. This monograph has the main objective to analyze the effectiveness of certain products to compare the tests carried out with the respective claims as well as the marketing strategies involved, also approaching the importance of effectiveness tests. Thus, this monograph consists of two main parts: in the first part, all the regulatory context is mentioned and in the second part, four examples of cosmetics are presented where the claims and respective studies were analyzed. The four products evaluated are intended for dehydrated and dry skin and/or for the prevention of atopic dermatitis and skin aging, all of which are marketed in the Pharmacy segment. All the evaluated information was made available by the companies that sell these products in Portugal. It was found that most of the claims made are duly substantiated based on scientific evidence and that they meet the requirements for their subsequent marketing following Regulation (EC) N.o 1223/2009 on cosmetic products and 655/2013 concerning claims.
Descrição
Trabalho Final de Mestrado Integrado, Ciências Farmacêuticas, 2020, Universidade de Lisboa, Faculdade de Farmácia.
Palavras-chave
Produtos cosméticos Regulamentação Eficácia Alegações Consumidores Mestrado integrado - 2020