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The Daily Meme : memes e expressão de política directa na era digital
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The Daily Meme: memes and the expression of direct political action in the digital era explores the use of memes as direct political expressions. The term “meme” was first defined by biologist Richard Dawkins as cultural units that are transmitted between people through replication and adaptation. Nowadays, memes that inhabit the digital space are formally different, but the definition proposed by Dawkins is still relevant, being only amplified by the potential of social networks. The memes that are spread on the web have gained popularity by being “funny images”, yet, in recent years they have been transformed into fundamental artifacts with regard to commentary and dissemination of political discourses and ideologies. Due to easy access to meme creation and sharing tools, these have become artifacts of direct political expression with a fundamental role in the organization and mobilization of social and political causes, that are quite media-driven, thus taking protest to the streets. The present investigation aims to, not only understand the meme as a communication artifact of political discourse and protest, but also as a result of a paradigm shift, where the word “publish” is no longer immediately associated with stable procedures and protocols of a professional practice, and starts to allude to the action of a button, limiting a complex process to a literal understanding, while facilitating the perception of political participation. The editorial project The Daily Meme, the practical component of this research, aims to explain the role and relevance of memes, setting examples of its use in political speeches and in protest contexts, with a particular focus on the ones that played a relevant role in transferring protest from digital platforms to the streets and from the streets to the platforms.
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Memes (Internet) Design de comunicação Redes sociais Protesto popular Participação política Activismo Projeto Editorial The Daily Meme