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O reuso adaptativo de património arquitetónico para fins turísticos: caso de estudo do Projeto REVIVE
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O presente relatório de estágio aborda a questão do reuso adaptativo, no contexto do
património arquitetónico, para fins turísticos, tendo como caso de estudo o programa REVIVE.
Foi desenvolvido no Mestrado de Geografia Humana: Globalização, Sociedade e Território do
Instituto de Geografia e Ordenamento do território (IGOT), sendo que o estágio foi realizado no
Turismo de Portugal, integrado na equipa multidisciplinar de Projetos Transversais à Oferta
Turística da Direção da Valorização da Oferta.
É orientado por questões de origem operativa, direcionadas para o caso de estudo. Neste
relatório pretende-se compreender quais são os atributos mais valorizados pelos investidores
nos imóveis que têm sido colocados a concurso no programa REVIVE e quais são os critérios que
orientam as suas opções de investimento. Para responder a este objetivo recorreu-se à análise
de documentos fornecidos pelo Turismo de Portugal e realização de inquéritos aos investidores
do programa REVIVE.
Os resultados da investigação permitiram concluir que os investidores estão interessados no
património histórico-arquitetónico do país e que estão abertos e disponíveis para colaborar em
projetos de reuso adaptativo para fins turísticos. Foram considerados critérios relacionados com
diversos aspetos, a localização, a acessibilidade e situação contextual, as características e as
necessidades de investimento dos imóveis, e avaliada a importância destes para os investidores.
Dos critérios avaliados, verificou-se que os investidores do programa REVIVE, no processo de
tomada de decisão de investimento, valorizam uma combinação de critérios relativos a
diferentes aspetos, sendo que o destaque de alguns dos critérios não implica que os restantes
não são relevantes. A história dos imóveis, ou seja, o seu valor histórico, é um dos critérios mais
valorizados pelos investidores, sendo que, pelas características dos imóveis incluídos do
programa, está presente em todos os imóveis. A classificação dos imóveis é também valorizada,
já que os investidores consideram esta uma vantagem para o investimento. As localizações dos
imóveis no litoral e em localizações centrais são especialmente apreciadas pelos investidores,
assim como a acessibilidade dos imóveis e a proximidade dos mesmos a transportes públicos.
Observou-se ainda que os investidores consideram o critério do montante de investimento
estimado para a recuperação do imóvel relevante no processo de tomada de decisão de
investimento.
This internship report addresses the issue of adaptive reuse, in the context of architectural heritage, for tourism purposes, having as a case study the REVIVE program. It is integrated in the Master of Human Geography: Globalization, Society and Territory, presented to the Institute of Geography and Spatial Planning (IGOT), and the internship was carried out at Turismo de Portugal, integrated in the multidisciplinary team of Transverse Projects to the Tourist Offer of the Valorisation of the Offer Direction. It is guided by questions of operative origin, directed to the case study. This report aims to understand which attributes are most valued by investors in the properties that have been put up for tender in the REVIVE program and which are the criteria that guide their investment options. To answer the questions, the analysis of documents provided by Turismo de Portugal and surveys of investors in the REVIVE program were used. The results of the investigation led to the conclusion that the investors are interested in the architectural heritage of the country and are open and available to collaborate on adaptive reuse projects for tourist purposes. Criteria related to various aspects, namely the location, accessibility and contextual situation, characteristics and investment needs was evaluated and their importance for the decisions of the investors was analysed. From the criteria evaluated, it was found that the investors of the REVIVE program, in their decision-making process, value a combination of criteria related to different aspects, but, just because some criteria are considered more relevant, it does not mean that the remaining criteria are not relevant in the decision-making process. The history of the real estate, that is, its historical value, is one of the criteria most valued by the investors, and, due to the characteristics of the properties introduced in the program, it is present in all properties. The classification of the real estate is also valued, as investors consider this an advantage for investment. The locations of properties on the coast and in central locations are especially appraised by investors, as well as the accessibility of real estate and their proximity to public transport. It was also observed that investors consider the criterion of the estimated amount of investment for the recovery of the property relevant in the investment decision-making process.
This internship report addresses the issue of adaptive reuse, in the context of architectural heritage, for tourism purposes, having as a case study the REVIVE program. It is integrated in the Master of Human Geography: Globalization, Society and Territory, presented to the Institute of Geography and Spatial Planning (IGOT), and the internship was carried out at Turismo de Portugal, integrated in the multidisciplinary team of Transverse Projects to the Tourist Offer of the Valorisation of the Offer Direction. It is guided by questions of operative origin, directed to the case study. This report aims to understand which attributes are most valued by investors in the properties that have been put up for tender in the REVIVE program and which are the criteria that guide their investment options. To answer the questions, the analysis of documents provided by Turismo de Portugal and surveys of investors in the REVIVE program were used. The results of the investigation led to the conclusion that the investors are interested in the architectural heritage of the country and are open and available to collaborate on adaptive reuse projects for tourist purposes. Criteria related to various aspects, namely the location, accessibility and contextual situation, characteristics and investment needs was evaluated and their importance for the decisions of the investors was analysed. From the criteria evaluated, it was found that the investors of the REVIVE program, in their decision-making process, value a combination of criteria related to different aspects, but, just because some criteria are considered more relevant, it does not mean that the remaining criteria are not relevant in the decision-making process. The history of the real estate, that is, its historical value, is one of the criteria most valued by the investors, and, due to the characteristics of the properties introduced in the program, it is present in all properties. The classification of the real estate is also valued, as investors consider this an advantage for investment. The locations of properties on the coast and in central locations are especially appraised by investors, as well as the accessibility of real estate and their proximity to public transport. It was also observed that investors consider the criterion of the estimated amount of investment for the recovery of the property relevant in the investment decision-making process.
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Património Arquitetónico Reuso ou reutilização adaptativa Hotelaria Turismo Programa REVIVE