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Advisor(s)
Abstract(s)
Observar a malha urbana de uma cidade moderna é explorar um extenso conjunto de
imagens que, por meio de códigos, comunica estados sociais. São graffitis, rabiscos, adesivos e
cartazes, dentre outras formas de arte urbana, que tomam conta da camada epitelial da cidade
procurando a compreensão dos transeuntes. Assim, cores e formas apoderam-se de sentido e
transformam-se em símbolos culturais, costurando-se na construção de imaginários,
sentimentos e memórias enraizadas no íntimo da cidade.
A superfície urbana sofre constante interferência do homem, evidenciando a intenção
em exteriorizar os pensamentos e reproduzir o mundo à sua volta, de acordo com sua
perspectiva. A cidade é compreendida, então, como um produto cultural, munido de múltiplos
discursos transgressores que gritam significados individuais e transeuntes cujos papéis oscilam
continuamente entre agentes transformadores e produtos transformados.
A partir das visualidades encontradas em intervenções artísticas urbanas localizadas nas
cidades de Lisboa e São Paulo, a presente dissertação tem a pretensão de aproximar os diálogos
culturais urbanos e a moda em um novo veículo cultural, permitindo assim a expansão dos
discursos. Esse novo canal é materializado, por meio do design de superfície têxtil, em estampa,
compreendida como um meio de comunicação de caráter sedutor, capaz de dar continuidade às
narrativas, agregar valores simbólicos e diferenciar produtos do vestuário.
To observe the urban environment of a modern city is to explore an extensive set of images that, through coding methods, indicates social conditions. Graffiti, scribbles, stickers and posters, among other forms of urban art, have always been present on the epithelial layer of big cities, exposing the presence of cultural symbols and seeking for an understanding of passers-by. As a result, colors and shapes acquire directions and sew themselves inside the construction of imagination, feelings and memories deep-rooted in the inner city. The urban surface suffers a constant interference of the human being, highlighting his intention in making experiences and copying the world around, according to his perspective. This way, the city shall be understood as a cultural product, full of multiple transgressive discourses shouting discourses charged of individual meanings and transpassers whose roles continually range from agents of changes and transformed products. Reasoned in the visualities from street art interventions located in Lisbon and São Paulo, this initiative attempts to approach urban cultural dialogues and fashion using a new cultural vehicle, providing the discourses’ expansion. The new conduit is constructed through the surface design in fashion pattern, which could be understood as a potentially seductive means of communication capable of continuing the narratives, prizing symbolic values and distinguishing fashion products.
To observe the urban environment of a modern city is to explore an extensive set of images that, through coding methods, indicates social conditions. Graffiti, scribbles, stickers and posters, among other forms of urban art, have always been present on the epithelial layer of big cities, exposing the presence of cultural symbols and seeking for an understanding of passers-by. As a result, colors and shapes acquire directions and sew themselves inside the construction of imagination, feelings and memories deep-rooted in the inner city. The urban surface suffers a constant interference of the human being, highlighting his intention in making experiences and copying the world around, according to his perspective. This way, the city shall be understood as a cultural product, full of multiple transgressive discourses shouting discourses charged of individual meanings and transpassers whose roles continually range from agents of changes and transformed products. Reasoned in the visualities from street art interventions located in Lisbon and São Paulo, this initiative attempts to approach urban cultural dialogues and fashion using a new cultural vehicle, providing the discourses’ expansion. The new conduit is constructed through the surface design in fashion pattern, which could be understood as a potentially seductive means of communication capable of continuing the narratives, prizing symbolic values and distinguishing fashion products.
Description
Keywords
Comunicação visual Comunicação e cultura Sociologia visual Cultura popular Arte - Aspectos sociais Arte de rua Teses de mestrado - 2018