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Contracultura, vanguarda, design : a revista Aspen - The Multimédia Magazine in a Box, e os anos sessenta do século XX

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Abstract(s)

The Aspen magazine – The Multimedia Magazine in a Box, and the Sixties. The present research aims to contribute to an analysis of artists’ magazines, as a model of pe¬riodical publication of the artistic vanguards of the sixties of the twentieth century. This approach seeks to characterize and frame the periodical multimedia publication in the editorial domain to which artists’ journals belong and also reflect on their relevance as a coun¬terculture vehicle in the Western context of the sixties and more specifically, during a period of great social upheaval in the States United States of America. In this perspective, the study is mainly developed around the magazine Aspen - The Multimedia Magazine in a Box (1965-1971), referenced as one of the most significant periodical multimedia publications, associated with the artistic vanguards of this historical period. In a first part of the investigation, we will try to define a theoretical and historical framework for the artistic vanguards referenced and to sustain a critical and characterizing reflection on the relations established between the countercultural manifestations of the period covered and the design nature of the periodical publications in question. In the second part, we will try to establish a genealogy of the multimedia periodical publi¬cation, through the identification and characterization of its design and cultural aspects, that defined it as a new editorial model, representing an alternative space for art in the sixties. The editorial project and the design of Aspen magazine are the paradigmatic example of this model. At the conclusion of this study, we question the relevance of the periodical multimedia pu¬blication and its different materializations in the context of communication design, taking into account the new logics of publication in the space of contemporary artistic production

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Revista Aspen Contracultura Vanguardas Design Anos 60

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