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Bukimi-Tan : sobre o conceito de Kawaii na produção artística contemporânea japonesa (um roteiro)
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Although both the sensibility to kinderschema (baby schema) and the nurturing instinct
are biologically innate, the formulation of the concept of “cute”, and its first cultural
manifestations, are relatively new: they date back to the beginning of the 20th century,
along with a subtle, yet significant, reformulation of the social role of the child and
infancy. With the emergence of the kawaii culture in Japan, in the early 70s, the concept
gains a newfound vigor, rising to the status of a national obsession that reveals the
intrinsic relation between cuteness and the traumas that shaped the post-war Japanese
identity. In Bukimi-tan, I design a personal itinerary whose goal is to compile some
aesthetic categories and plastic strategies through which the concept of kawaii becomes
an operational model in contemporary artistic production. This “itinerary” – a series of
observations, notes, examples, brief considerations, hints, memos, impressions, and
small comments – reflects my own preferences and interests at the time the text was
written. It aims at outlining affinities and links between the fine arts (focusing mainly
on Japanese artists), and Japanse pop (sub)culture(s) – a manga and anime such as Neon
Genesis Evangelion or Puella Magika Madoka Magika, subcultures like otaku or
rorikon, street fashion like kogyaru and roriita, etc. – based on the connection between
cuteness and concepts like “ignoble” (Sianne Ngai), “formless” (Yve-Alain Bois and
Rosalind Krauss), “abject” (Julia Kristeva), “uncanny” (Freud, Lacan), “queerness”
(Lee Edelman), “kyara” and “database” (Azuma Hiroki). On the other hand, in applying
the poetical principles analyzed throughout the text to the dissertation’s own material
and conceptual structure, I attempt at a convergence of the artistic praxis and the
theoretical investigation in the same physical support, thus integrating this project in a
larger reflection on the methodological specificities of a thesis in the field of Painting
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Palavras-chave
Arte contemporânea Produção artística Cultura popular Animação Kawaii Japão