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Romances híbridos : contributos para uma estratégia de (re)valorização dos livros impressos
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Resumo(s)
Within the communication design practice, work is rarely the result of a close partnership between designers and writers. Nonetheless, this relationship somehow happens on the conceptualization and editing of hybrid novels. Hybrid novels are novels where graphics devices are added to the main text in a complementary association to produce a new reading experience. These novels can be: (original) hybrid novels, remediated novels and (original) remediated hybrid novels. In this investigation we approach visual devices as tools for the revaluation of printed books and as a means to attract new readers. It also discusses how, through the graphical processing (remediation) of any given conventional novel, one can "recover" traditional works (classical and others). One of the objectives of the study described in this dissertation was to understand the various characteristics that graphic devices can assume on the pages of hybrid novels; understand the existing typologies, how they present themselves, what are their functions in the narrative, and how they contribute to the visual side of reading. By analysing the hybrid novel “Extremely Loud & Incredibly Close (2005), by Jonathan Safran Foer, we demonstrate the usefulness and versatility that graphic and visual devices have for communication design and how they can visually challenge the reader. Since this is a project based dissertation, a hybrid artefact was developed to show the visual and material complementarity between the main text and graphic devices. By redesigning and adding graphic devices to the dissertation itself (in academic format) we developed a hybrid artefact that “shows” the contents of the theoretical research that supports it
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Palavras-chave
Design de comunicação Romances Hibridismo Livro Texto Imagem Tipografia Publicações impressas