A carregar...
Publicação
Béhen e a valorização do artesanato português
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 49.08 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
Durante o estágio curricular realizado na marca portuguesa de vestuário que tem por nome Béhen, pretendi analisar e perceber o funcionamento da marca - quer dizer o processo de trabalho, a identidade, os meios de comunicação - que tem por objetivos ter a mínima pegada ecológica possível e valorizar o artesanato português.
Fiquei encarregada da parte mais criativa da marca que envolve os desenhos dos bordados. Isso significa a realização de uma pesquisa sobre cada técnica que foi usada nos vários projetos desenvolvidos durante o período de estágio. Depois da pesquisa estar concluída, tive de desenhar os bordados das peças. A isso acrescenta-se a parte das redes sociais, com a criação de conteúdos para serem publicados. Além disso, realizei tarefas do dia a dia em relação a marca.
Depois de ter analisado o funcionamento do projeto, tive intenção de entender qual é a relação entre a Béhen e o artesanato português, como a marca usa essas referências nas suas roupas. Para isso usei várias ferramentas metodológicas para poder perceber este relacionamento e a sua transmissão. Na primeira fase, a fase exploratória, usei dois métodos. Recolha e revisão de literatura pertinente, que permitiu coletar o máximo de informações possível. Foi também realizado um inquérito contextual dirigido à fundadora e designer da Béhen, Joana Duarte, para ter conhecimento do método de trabalho da marca e do seu processo de trabalho. Na fase generativa foi criado um moodboard sobre os diferentes estilos de bordado usados nas coleções, explorei várias possibilidades de novos visuais. A partir destas ideias foram efetuados novos desenhos para poder avaliar e confirmar se pertencem à estética e a identidade da Béhen.
O que pretendia era realmente perceber como o artesanato português é protegido e usado pela marca, e conseguir contribuir para o desenvolvimento das novas coleções ao respeitar os valores, a estética e a identidade da Béhen.
During the curricular internship held in the Portuguese clothing brand whose name is Béhen, I intended to analyze and understand the operation of the brand - that is to say the work process, the identity, the media - which aims to have the least ecological footprint possible and value the Portuguese handicraft. I was in charge of the most creative part of the brand that involves embroidery designs. This means conducting a research on each technique that was used in the various projects developed during the internship period. After the research was complete, I had to draw the embroidery of the pieces. Added to this is the part of social networks, with the creation of content to be published. In addition, I performed day-to-day tasks in relation to the studio. After analyzing the operation of the brand, I had intended to understand what is the relationship between Béhen and Portuguese handicrafts, how the brand uses these references on its clothes. For this I used several methodological tools to be able to perceive this relationship and its transmission. In the first phase, the exploratory phase, I used two methods. Collection and review of pertinent literature, which allowed to collect as much information as possible. A contextual survey was also conducted to the founder and designer of Béhen, Joana Duarte, to learn about the brand’s working method and its work process. In the generative phase was created a moodboard about the different styles of embroidery used in the collections, explored several possibilities of new visuals. From these ideas, new designs were made to be able to evaluate and confirm whether they belong to the aesthetics and identity of Béhen. The result i wanted to get was to really understand how Portuguese handicrafts are protected and used by the brand, and to be able to contribute to the development of the new collections by respecting the values, aesthetics and identity of Béhen
During the curricular internship held in the Portuguese clothing brand whose name is Béhen, I intended to analyze and understand the operation of the brand - that is to say the work process, the identity, the media - which aims to have the least ecological footprint possible and value the Portuguese handicraft. I was in charge of the most creative part of the brand that involves embroidery designs. This means conducting a research on each technique that was used in the various projects developed during the internship period. After the research was complete, I had to draw the embroidery of the pieces. Added to this is the part of social networks, with the creation of content to be published. In addition, I performed day-to-day tasks in relation to the studio. After analyzing the operation of the brand, I had intended to understand what is the relationship between Béhen and Portuguese handicrafts, how the brand uses these references on its clothes. For this I used several methodological tools to be able to perceive this relationship and its transmission. In the first phase, the exploratory phase, I used two methods. Collection and review of pertinent literature, which allowed to collect as much information as possible. A contextual survey was also conducted to the founder and designer of Béhen, Joana Duarte, to learn about the brand’s working method and its work process. In the generative phase was created a moodboard about the different styles of embroidery used in the collections, explored several possibilities of new visuals. From these ideas, new designs were made to be able to evaluate and confirm whether they belong to the aesthetics and identity of Béhen. The result i wanted to get was to really understand how Portuguese handicrafts are protected and used by the brand, and to be able to contribute to the development of the new collections by respecting the values, aesthetics and identity of Béhen
Descrição
Palavras-chave
Design de Moda Béhen Bordado Tradicional Técnicas Artesanais Sustentabilidade
Contexto Educativo
Citação
Editora
Faculdade Arquitetura, Universidade Lisboa